You Make Money by Helping People
My 2nd foray into marketing 17 years ago ended up with 100,000 email subscribers and about 10% converted to sales But I didn't do it by "targeting my avatar" or by "optimizing sales pages" I did it by finding specific needs, creating free content that taught as if they paid, then made paid offers that simply taught more . . about 5% would buy a low ticket offer within days on my list about 10% joined a $97/month coaching program within 21 days But it's all about helping people I see so many questions here about "how do I get more sales" "how do I get started" and so on and my advice, as a 18 year veteran in this business (my first foray only lasted a short time, then I started my 2nd, 17 years ago) is to simply figure out: πWho do you want to help? πWhat problem do you want to help with? Then create free content like crazy helping people. Then have an upsell Skool group that gives MORE help with community + coaching and a % of the people you are helping for free, will join you and pay And instead of focusing on conversion rate and sales strategies - focus on radically increasing the # of people who interact with your FREE content and make your FREE content so great that when the 5% of buyers who are in any searching market buy from YOU when they are ready NOT because you have the best marketing the best sales page the best NLP - infused sales copy but they buy from YOU because you gave them the best FREE training when they needed it People buy based on trust, not words on a sales page Hope this helps!! @Sean Mize