Use Bezos' Long-Term Principle to Build Trust on YouTube
"Even when Amazon was a tiny company, I always had it in my mind that I wanted to build a company that would outlast me." β Jeff Bezos That mindset? It's exactly how I view YouTube. YouTube isn't just a platform, it's a trust asset. Something that works while you sleep, building belief long after you hit upload. I'm not new to this game, my previous channel pulled hundreds and thousands of views. But what's fascinating is how YouTube functions in my business ecosystem now. Every time someone finds me on Instagram or Skool, they inevitably check out my YouTube. They want to see how I speak. How I think. If they can trust me. Even if YouTube isn't where they discover me, it's the final trust bridge before they take action. (And yes, I still get direct YouTube traffic too, which is another powerful benefit when you optimize correctly.) Stop treating YouTube like TikTok. Or like another growth hack. Start treating it like your TRUST VAULT. I know this is true because I've had AMAZING people watch my channel, athletes who've played in World Cup qualifiers, business owners at the top of their markets, who've messaged me personally saying my videos provided value. It's your pre-sale handshake. Your proof-of-authority. And when done right, it removes objections before you ever hop on a call. What I'm Doing Now - Sharing my storyβno fluff, just real clarity - Creating "bridge videos" answering key questions my dream clients have - Posting links strategically (DMs, bios, Skool) - Focusing on consistency over virality I've had potential clients tell me: "I didn't find you through YouTube... but that's what made me trust you." That's when it clicked: YouTube isn't ALWAYS the first touchpoint, but it's often the most important one. If someone watched 3 of your videos today... Would they trust you enough to work with you? What would they learn? What would they feel? Drop your ideas or roadblocks below. Let's sharpen together. π