Hey everyone, a quick heads-up! We’re having our first Virtual Coffee hangout this Wednesday on Zoom. Nothing formal. Just a chill meet-and-greet to finally put some faces to names and make this space feel like what it’s meant to be, real people, real connection. The Zoom link is available IN the Calendar Section (or HERE ) Even if it ends up being one or two of us, that’s already a win. See you this Wednesday, October 15th - 7:30 PM CST(8 :30PM EST · 5:30 PM PST) Looking forward to it. Gil

📍 1. CONTEXT / INDUSTRY SHIFT Creative workflows are being rewritten not by new distribution platforms, but by machines inside the studio. AI is no longer just a helper - it’s becoming a collaborator. Tools that generate, iterate, remix, and suggest are embedding themselves into design, video, and music pipelines. The shift: humans are handing portions of ideation, drafting, and even “finishing touches” to AI agents. That breaks the old model of tool → user → output. Now it’s tool + user → continuous co-creation. This matters for creators because when machines become teammates, everything changes: • How credit and splits are assigned • How teams are structured (humans, AI, hybrid) • What skills stay valuable• What gatekeepers (platforms, labels) try to regulate - 📂 2. CASE FOCUS / BREAKDOWN We’ll look at three specific examples of this shift in motion: • Adobe Firefly / Firefly Boards Adobe recently rolled out Firefly Boards globally, adding generative video models (e.g., Runway Aleph, Moonvalley Marey). (The Times of India) In this platform, creators can ideate, generate, remix, and co-iterate on images + video + effects in a unified “board” setting. (Adobe Blog) Adobe also integrates external models inside Firefly, giving creators multi-model choice inside the same workspace (OpenAI, Google, Runway, etc.). (Reuters) • Udio (AI music co-creator)Udio allows creators to generate full songs (vocals + instrumentation) from text prompts in under a minute. (AI Musicpreneur) The team behind Udio includes former DeepMind / Google engineers, signaling a serious R&D pedigree. (AI Musicpreneur) Udio’s output can act as a “first draft” or scaffold, which creators then refine, remix, or layer over. That changes the role of the musician: from generator to curator + editor.

- 📍 1. CONTEXT / INDUSTRY SHIFT The subscription wave is creeping into sync. Studios and agencies are experimenting with flat-rate “enterprise music subscriptions” - unlimited use libraries instead of per-project licensing. Think: Spotify model, but for brand campaigns and trailers. Why it matters: For creators, this shift turns music from an asset that earns each time it’s placed into a background utility.. like a stock photo account. Backend royalties and one-off sync fees risk getting squeezed out of the deal entirely. - 📂 2. CASE FOCUS / BREAKDOWN • Universal Production Music promotes subscription-style licenses for unlimited use during the license term, marketed as faster and cheaper than one-off syncs. • Industry licensing blogs explain how publishers are structuring “all you can license” subscription models for commercial music catalogs. • Editors and indie creators online openly discuss using "Artlist.io" and Audioblocks as subscription platforms for project coverage- showing how workflows are already shifting in practice. - 📈 3. STRATEGY OR BUSINESS PRINCIPLE This reveals a system shift: music is being commodified into SaaS (Software as a Service). Instead of valuing each track on uniqueness and fit, studios are being trained to treat music as a utility cost. Whoever controls the subscription platform holds the leverage, not the individual composer. Creators need to understand: this is not just a pricing model- it’s a reframing of how your art is positioned in the industry. - ✅ 4. TAKEAWAYS / ACTION STEPS 1. TRACK SUBSCRIPTION DEALS - Follow which libraries and studios are piloting subscription models. Early knowledge = leverage. 2. POSITION AS BOUTIQUE VALUE - Don’t try to out-bulk subscription platforms. Offer curated, distinctive music that feels human, not generic. 3. NEGOTIATE RIGHTS CLEARLY- If your catalog enters a subscription system, make sure backend and future uses are explicitly protected in writing.

I’m fortunate to spend my time, amongst other things, teaching workshops, running one-on-one coaching, and working directly with creators who want to grow in visual media. PTN EA - is my way of bringing that same experience to a wider circle - my communities - in a way that’s structured, ongoing, and built to last. Every course here is designed to pull back the curtain on how music really works in picture - from concept to delivery - and give you tools you can apply to your own work immediately. ---- JUST in case you are new here, you can find a bit more about ME HERE <--------- -- We will start to run two tiers side-by-side: Pulse Tier (Free) Your open-access starting point. Core lessons, examples, and exercises you can use right away. A clear view of the process, the concepts, and the mindset that drive successful work in visual media. Broadcast Tier (Premium) Coming soon For serious creators ready to level up. Broadcast takes the same topics you see in Pulse and goes in-depth: full creative workflows, real briefs, case studies, feedback loops, and live working sessions. A mix of academia and industry experience, aimed at preparing you to work at a professional level. When Broadcast launches, every new course will drop in both tiers at the same time -- Pulse for the essentials, -- Broadcast for the complete system. --- Visual Media 101 — Pulse vs Broadcast (What’s the difference, why it exists, and how to try both) --- Both modules are live now: - PULSE - BROADCAST (Preview) While we’re building Broadcast, you can preview it here through selected modules and lessons. Think of it as a window into the deeper training, collaborations, and project opportunities that will roll out in the premium tier.

The industry doesn’t hand out blueprints. We do. Most creators waste years trying to figure out how the industry works. Staying ahead is how I was able to get through the mess/noise others created.. or I "allowed" because I was not informed... So I had this mindset to get the right insights before everyone else. That’s what this is. Starting this week, we’re dropping something new inside the community: I’ll be dropping weekly reports inside this community that give you an inside look at what’s actually working in visual media music right now, straight from the --- 📺 The PTN Insider Report. --- Real case studies. Real projects. Real strategy. These aren’t hypotheticals. Each report gives you a direct look into how the music business actually functions for creators in visual media, covering deal structures, scoring workflows, licensing frameworks, publishing and rights management, creative career pathways, industry shifts, and simplified breakdowns of complex legal or business models that impact how creators earn, grow, and sustain momentum. - This is just the framework that these will touch on, to at least bring you, creators, the "awareness" lens. Each report follows a set rhythm -not just what’s happening, but how to interpret it. That’s why we built a full report skeleton to give structure. Here’s what to expect each week: --------------------------------------------------------------------------------------------- Every Weekly- PTN INSIDER REPORT - follows this Exact process: -------------------------------------------------------------------------------------------- • 📍 CONTEXT / INDUSTRY SHIFT - What’s changing right now and why it matters to you • 📂 CASE FOCUS / BREAKDOWN– We focus on something in the industry and break it down • ✅ TAKEAWAYS / ACTION STEPS - What you should be doing now to grow and position yourself • 🔬 PTN Lens - How we at PTN interpret this shift (simple, visual, or editorial POV) • 🔍 FINAL REFLECTION / CREATOR LENS - What this means for creators like us/ the mindset