Last week we ran our first family event together. It was an early Father’s Day gift. My kids crushed it. 5km for my 9 yr old son and 1km for my baby girl. The infantry is strong in my son because after his 5km he ponied up and said “fuck it, let’s do the 1km too!” (Maybe he didn’t say that exactly, but he did run the second race 😉) Wishing all you dads out there a great day.

Hermanos y hermanas Wrapping up my last day at the Flowstate retreat in Mexico 🇲🇽 by Becoming Om. Dave and Cordi who run this retreat for veterans and first responders are incredible people. Lots of learning, BJJ and space to heal. See y’all next week.

Being a member of this community comes with some perks. Here's another one. You get to ask a freebie question to our panel of guests for the Biology of Service Symposium. You don't need to become a Pro Plan member - just click the form link below and submit your questions. If you want to actually hear the answers...you might want to register before sign-up closes on Friday night. READ ABOUT THE PRESENTERS AND SUBMIT QUESTIONS HERE

Most veterans don’t struggle with discipline. We spent years proving we can show up when things suck. The real problem is something else. Most health plans fail because they rely on motivation instead of systems. Here are three patterns I’ve noticed after working with veterans for years: 1️⃣ Veterans value money more than time Many guys will spend years trying to figure things out alone rather than invest in guidance that could speed up results. It feels safer financially. But the real cost is lost time, declining health, and frustration. 2️⃣ Fear of failing again A lot of veterans have already tried diets, gyms, or programs that didn’t work. So the brain protects the ego by avoiding full commitment. It’s easier to say “I’ll try on my own” than risk paying for help and falling short again. 3️⃣ The “I need to ask my spouse” trap Healthy couples discuss finances. But outsourcing your health decisions isn’t leadership. Your spouse shouldn’t be responsible for deciding whether you take care of your body. That responsibility belongs to you. In a new micro-lesson I’m working on, I break down the science of actually sticking with a plan, including: • Why habits fail • How to design friction-free routines • A simple “If-Then” system that removes daily decision fatigue • A readiness test to see if you’re ready for coaching The truth? Most veterans don’t need more information. They need a system and someone who won’t let them retreat. More to come soon. Watch then post your "Readiness Acceptance" score in the comments.