Having been the fish caught on a hook before, for believing I would receive what was offered in a post by satisfying the offers CTA, and then immediately being thrown into a multistep sales funnel (by what felt was an automated system) - I think that each step of a sales funnel should provide value, at least. The value should be in relation to what was originally being offered, as to not make the “fish” feel like they are expected to keep complying with the funnels prompts while they are still no closer to the perceived value they had hoped for, and felt that they had been promised. Hooks that feel like - “I see you had hoped for what was offered in my post - would you like me to send you the brochure for my services?” don’t feel empowering, and will make the fish feel weary of participating in future posts, sceptical of it being a hook again, and sort of begin to trust you less. (Fool me once.. ) Let the buyer want to buy, and buyers want to buy from offers that deliver. I want my fish happy to have caught my hook, and ask to be reeled in.