The CATALYST Path of Progress EXPLORER When you first land here, you’re an Explorer. Think of this space like the front porch. You get to look around, check things out, and see how Skool actually works for small businesses without feeling like you’re committing to anything. When you join you get the ABC 5-Day Challenge, a 1:1 action plan session, and a simple fifteen-minute Quick Connect call so we can meet and map out what you’re building. People are always surprised that the action plan is free. I want everyone to start with a focused direction instead of guessing in the dark. This stage is just about getting oriented and seeing what’s possible. BUILDER When you decide you want to build something for yourself, you shift into the Builder stage. This is when the lightbulb goes on and you think, “Okay, I want my own Skool,” or “I want help getting mine set up the right way.” Builders usually jump into the one-day setup, the full Catalyst Kit, or the Hotline if they already have a community and just want a direct line to me instead of digging for answers on their own. In Builder mode, you’re putting your foundation together and figuring out what kind of experience you want to create for your customers or members. Nothing fancy, nothing overwhelming. Just building something that works for your life and your business. CREATOR As things start clicking, you naturally step into the Creator stage. This is where you’ve got enough figured out that your questions become more specific and your goals get bigger. Maybe you’re ready to lead workshops or run private groups. Maybe you want to polish your setup, open a second Skool, or seriously boost engagement and visibility. This stage has more support, more feedback, and a closer circle of people who are building at the same pace as you. The work goes deeper here because you’re not just setting things up anymore. You’re shaping a real community that grows with you. LEADER Then there’s the Leader stage. This is for the folks who are ready to operate with intention and want more personalized guidance.

Notes and takeaways from the 2025 Q3 Skool Games Winners 1-day in LA with Alex Hormozi Summary: This session is basically a Skool “advanced class” on three things: content, communities, and offers. On content, Alex explains that most people create “four-minute voice memo” content that should have been 30 seconds. The fix is structure and pre-thinking. Capture content in the most natural way (lives, calls, workshops), then edit for each platform. Start with volume so you get data, then squeeze that volume into fewer, higher-quality pieces over time. On communities, the theme is simplicity and leverage. Most small business owners and wellness providers are stuck in the same trap... Too many platforms. Too many funnels. Too many half-finished ideas. And then someone tells you to “make more content” on top of all that. The result is exactly what Alex described: Your content becomes that four-minute voice memo that should have been 30 seconds. You feel like you’re working hard and still not seeing steady growth. Let’s fix that. In this post I want to distill what was discussed and give you a simple way to think about: - How to create content that actually moves people without burning out - How to use one Skool live as a full content engine - Why the About page can beat a traditional funnel - When to use free, paid, public, private, and tiers - What really keeps people paying month after month All in plain language, so you can put it to work in your own Skool community. 1. Stop talking like a four-minute voice memo If you’ve ever listened to a long voice note and thought, “This could have been 30 seconds,” you already know the problem. Most creators hit record before they think. The fix is not to turn into a robot.

Building a profitable Skool doesn’t require a big audience, demand aheavy content schedule, or need a bunch of tech platforms. Most small business owners limit growth because they think they need something. More followers, more money, more content. Drop the excuses and just start. Here’s the real path that works pulled from a community earning over $16K/month with roughly a thousand subscribers. 🔬 Don’t go broad. Go microscopic. Most people make “general content” and hope someone bites. What actually converts are ultra-specific videos that speak to one problem for one type of person. A video with 112 views can outperform one with 20,000 when the content is precise. Your niche is not the category or topic as much as the moment someone realizes you solved the exact problem they have. Let's unpack that. Most people define a “niche” as: ❌ yoga teachers ❌ fitness over 40 ❌ business owners ❌ women in wellness ❌ local service providers That’s categories. What is the definition of a niche? a job, position, or place that is very suitable for someone A business niche is a specialized, focused segment of a larger market with a specific target audience A niche becomes real the second a person recognizes: “That’s exactly the problem I’m dealing with right now.” That moment is the sale. Topics are broad. Moments are specific. Specific is what converts. A topic is what you talk about. A moment is why they pay attention. People join communities because something clicked: - “That’s my exact bottleneck.” - “That’s the frustration I haven’t been able to fix.” - “That’s why nothing else has worked.” - “That’s the exact step I’ve been missing.” Not the subject matter. Not the content category. Not the demographic. The attraction lives in the intersection: - A specific pain they can feel in their body or business. - A specific moment where they say, “That’s me.” - Your ability to solve that moment quickly.

Most people think YouTube growth is about thumbnails, hooks, gear, or viral timing. All of that helps, but none of it explains why some creators with mediocre production absolutely explode while others with brilliant expertise can’t get traction. The difference is simple: 👉 They know how to talk through the camera so the viewer feels a real, human connection. This is the skill almost no one practices, and it’s the reason so many talented people struggle to make YouTube “work.” What follows is the essentials from this video by Brenda Turner: Speak Like This To Stand Out On YouTube - (Breaking The Fifth Wall) Below is the distilled guide to building that on-camera presence, the same presence that makes viewers feel like you’re speaking directly to them even though you’re alone in a room. Why So Many Smart People Don’t Break Through on YouTube You’ve seen it: - Experienced coaches - Thoughtful educators - Brilliant strategists They can change lives in a room... yet on camera, they suddenly tighten up, overperform, or drift into a flat, distant delivery that doesn't engage viewers. It’s not lack of knowledge, it's simply a lack of connection. They talk at the camera instead of with the person watching. And on YouTube, that disconnect is fatal. The Core Shift: Speak to ONE Person, Not “Your Audience” The moment you think “I’m talking to everyone,” you automatically shift into performance mode: - Your tone changes - Your face stiffens - Your personality gets smaller - Your delivery becomes generic To avoid that, anchor yourself in one real human Find the single viewer who will watch the video in a quiet moment. Imagine you’re explaining something to a friend across the table. You're not broadcasting, you’re in a conversation. That small mindset shift changes everything. What It Feels Like When You’re Actually Connecting You already know the feeling offline: - chatting with a neighbor - catching up with a coworker - asking a barista how their day is

If your YouTube link has /live/ in it, then Skool’s "Add Video" embed won’t recognize it. You have to edit the link manually Here’s the quick fix: 1️⃣ Remove the tracking at the end Everything after the ? has to go. Example: select the ?si=uQkTU31r8KwH5xAo → delete 2️⃣ Replace /live/ with /watch?v= Example : youtube.com/live/4sDseNDaJvE → youtube.com/watch?v=4sDseNDaJvE 3️⃣ Add &views to help your YouTube watch hours Final version: youtube.com/watch?v=4sDseNDaJvE&views NOTE: If the link is short form ( youtu.be ) Then use ?views like this: https://youtu.be/4sDseNDaJvE?views SUBSCRIBE: https://www.youtube.com/@skoolbuilding?sub_confirmation=1 Know this: There can only be one ? in an URL string URL string? A URL string is the full web address your browser uses to find something online. It’s made of different parts, each telling the internet where to go and what to load. Example URL: https://www.youtube.com/watch?v=4sDseNDaJvE&views Breakdown: https:// → the protocol (how your browser connects) www.youtube.com → the domain (the website you’re visiting) /watch → the path (the page or feature you want on that site) ?v=4sDseNDaJvE → the query string (extra information — here, which video to play) &views → an additional parameter (more optional info the site can use) Think of a URL string like a full set of directions: Website → Page → Specific content → Extra instructions That’s all it is — a structured address that tells the internet exactly what to fetch. Got it? 😵‍💫