@Alexandru Nedelcu A rundown of why "I think" the ad got as many views as it did. I tested a few ads with my last release by running multiple ads on the same $5 campaign on Hypeddit, (i don't recommend this because meta doesn't distribute the runtime evenly), so instead separate ads are needed. I tried an ad with still images vs a video vs a visualizer. The visualizer was the way to go (at least for me). The "Crazy" remix visualizer ad was the most responsive with 200-300% more likes and views on average. I ran the ad for "Huni Trips" (newest song) on release day, $5 a day using a visualizer similar in length and simplicity as I had used before. This time I experimented with the "interest" section. I expanded beyond music genres and festivals, adding things like "videogames, racing, sports..." These are all people that still very much listen to music during these activities. Other things I did in the campaign: all countries in tier 1 and 2. age 18 to 55 2 week run per ad 1 video per ad video length <25 sec attached pixel (for tracking) Just like most of us, this is all still a big experiment we're attempting to figure out. End of the day, these are views, what's important, at least in my journey, is putting this little logo in front of as many eyes as possible.