Since I'm asking you all to introduce yourselves, feels only fair I go first. I'm Niky. I live in New Zealand (yes, the time zones are genuinely chaotic 😂), I'm 18+ years into a senior leadership career in the public service, and I'm building my own business, right now, while still fully employed and wrangling a young family. Why am I doing this? Because I've always wanted to work for myself. Because I watched my Dad start businesses growing up and it never left me. And because pouring all this energy into a career where extra hours don't translate into extra reward stopped making sense a while ago. So here I am. Building in public. Sharing every experiment, every mistake, and every win, including the ones that are embarrassing to admit. Your turn. 👇 Drop your intro below, you can use this template if you need it: Hi! I'm [NAME], based in [COUNTRY] and I'm currently [JOB/SITUATION e.g. still in 9-to-5 / side hustle started / recently left]. My biggest challenge with building a business alongside work is [CHALLENGE]. I'm excited to [ONE GOAL]. Can’t wait to hear about you all.

It's May 1st for most of you (not me but who cares!) and we're four months into 2026. Drop one win from your business this year - big, small, embarrassing, whatever. First sale. First subscriber. Finally sending that email you'd been avoiding for three weeks. All of it counts. Go. 👇

Applications are open for the Motherhood Unfiltered Bundle and this edition is BIGGER, BETTER, and more exciting than ever! 🙌 ✨ The School Run Edition. July 7 to 13, 2026. This is a free, curated bundle for overstimulated moms heading into back to school season running on empty and ready for a reset. Not school supplies. Not productivity hacks. Real support for the emotional load of motherhood. 💛 Edition one brought in 1.5k+ signups in 7 days. July is going to blow that out of the water. 🚀 Here is what contributors from April said: 💬 "I was in a larger bundle with an organizer who has oodles of followers and I didn't even hit 20 subscribers. This bundle outperformed it completely." — Janell Bitton, Flipped Parenting 💬 "Close to 600 people visited my website from one bundle." — Elisabeth van der Wilt, Fruitful Womb 💬 "Beautifully put together, easy to use, and incredibly high quality." — Nicola Skeet, AngelkatPLR This edition is a serious step up 👇 🎁 A free tier AND a premium VIP vault 💸 40% affiliate commissions for contributors 📣 Sponsor spots available for extra visibility 👩 2,000+ projected signups What I am looking for 🔍 Creators and service providers whose work helps moms feel calmer, more grounded, and more like themselves. Think mindset, routines, nervous system support, boundaries, emotional regulation, self care, and daily rhythms. Your gift needs to be a paid digital product worth at least $7, offered free during bundle week only. List size does not matter. Alignment does. 🙏 What contributors commit to 📋 ✅ One dedicated solo email to their list during bundle week ✅ One PS mention in a newsletter that same week ✅ Proof of both That is it! Swipe copy, graphics, timelines, and a full contributor kit are provided. Everything is clear and organised. You will always know exactly what to do and when. 💪 ⏰ Applications close June 15th BUT last time every single spot was gone within three weeks of our first promotion going out. If you are thinking about it, you are already late. 🔥

The ad numbers: 71 members | 76% engagement | Discovery rank 1,937 Visitors spiked significantly, from 10 to 155 then 254... the ad is clearly working. Conversions to signups? Not so much! So today I have updated my about page to hopefully make it even clearer the match of what people are clicking on the advert for. Now we wait and see if the gap closes. 6 days left on the 100 member goal... unlikely. But I said I'd run the experiment and document everything, so here we are. Experiment 2 starts May 1 (that's tomorrow for me). You voted. The results are in favour of Option B: 3x daily posting across Skool communities for 30 days. Claude, who I am training to support me, disagreed (strongly, in case you're wondering 😂 - I got a "I have told you 3 times to deprioritise..." blah blah) and voted for Option D: one sales conversation per day. The argument being that selling is the point of a business and I've been avoiding it...which is fair. But @Roberto Srpak framework made sense: content → conversation → conversion and the feedback from @Lidia Axe and @Virginia Schobel about showing up consistently before going into selling mode fits with me. So B it is. (And Claude does not get to decide for me but is fun to play with 😂). I'll track discovery rank, new members, engagement rate and whether it actually leads to any sales conversations naturally. Starts tomorrow...

When I started this experiment on April 6 the goal was 100 members in 30 days. I told you I probably wasn't hitting it. I still might not. But lets recap: 📈 Discovery rank: 1,939 (it was 4075!!) Engagement still sitting at 78% 🥳; 69 awesome people (yes, I know I'm counting myself in the numbers, its still true 😂) I've sent some emails (7 people didn't like it 🤭; 2 people joined). And today I'm kicking off another Meta ad running for the next 7 days to see if I can crack this. Completely redid the content (shout out to Claude, you better be awesome) Will I hit 100...🤷🏼‍♀️ Let's see what 8 days can do. 🚀