I want to share a little pricing hack I’ve been using that quietly added thousands of dollars a month to my PMU business 💸 When you run ads, you’ll get people who message:“How much are brows?” And that question is tricky…If you drop the full price right away, a cold lead can disappear before you ever get the chance to build value 🧠 On the East Coast (where I am), most women still need to discover powder brows first. They need to understand what it is, see results, feel comfortable with me, and then they’re ready to book 🤍 So here’s what I do now: 🔹 Leads from ads (cold) When they ask the price, I give them a range On the consult, I can: - Educate them 🎓 - Show photos 📸 - Answer questions ❓ Then I say: “For you, the first session will be $599.” 🔹 Referrals & warm clients When someone books from a referral or directly through my site (people who are already pre-sold 🙌), they see my regular price listed at $649 for the first session. Same service. Same quality.But I’m acknowledging the difference between: - Someone who’s never heard of me (ad lead), and - Someone who already trusts me (referral / warm traffic). I’ve slowly inched these numbers up over the last 3 months, and this tiny adjustment has added thousands of extra dollars per month without feeling salesy, pushy, or scammy 🥂 It all comes down to: - Building value first for cold leads - Letting your online/referral pricing reflect the demand you’ve worked hard to build 💅 If you’re staring at your own pricing and thinking,“I have no idea how to say this without scaring people off,”I’ve got you 🫶 Comment or Hit reply and type “PRICING” and I’ll send you the exact script I use when ad leads ask, “How much are brows?” …so you can copy it, tweak it, and start testing this in your own DMs. 💗Isabelle

This space is for PMU artists who are serious about taking control of their marketing — not hoping bookings show up. 💼✨ Inside, you’ll learn how to run ads with confidence, build a real client-getting system, and grow your business with strategy (not referrals & posting nonstop). 📈🔥 To get started: at the top of your screen, tap Classroom → Start Here. 🚀That module is your fast-track to momentum — jump in right away. And if you have questions as you go, post them directly in the Community tab (right where you’re reading this). 💬That’s where I coach, correct, and keep you moving forward. 👏 👉 Ready to win? Start by introducing yourself below 👇 and tell us: - Where you’re at in your PMU journey - What your #1 struggle is right now - One big goal you want to hit this year Let’s grow together—you’ll be surprised how quickly you can stack points just by engaging. 💗