Today I came across this paid advertisement on Reddit. I read the first line, then skipped the entire thing. Then I thought about it: why did I skip this? It was made by AI, but it’s clean and professional looking. So why didn’t I bother to read the entire thing? It’s a relevant ad to me, I click these types of ads. So what was wrong with this one? Before I give you my take, I’d like to hear yours. Take a look at the image and let me know in the comments where the pitfalls of this ad lie 👇 . . . . . . . . . Okay, here is my observation: What’s working: - The blue background: eye-catching and unique. - The robot: cute, and eye catching - The headline: large and relevant to their audience What’s not working(and why it won’t convert as well as it could): - The subtitle is too small: I didn’t even read it and I don’t even remember what it said after analyzing it. The font size is also inconsistent - Too many check marks: they are overwhelming and people will skip them - A better thing to do would be to pick 3 highlights and use those. The rest of the check marks should be on the website, not the ad - The image doesn’t actually tell you anything about the product: twitter logos and graphs? What exactly is the robot doing? A better image would be the robot actually creating content, not just showcasing random dashboards. - No branding: This is important for both trust and conversion. I honestly have no idea what company put this ad out. Your branding should be on every piece of content so people can remember who you are later. People associate continuous exposure to your ad as a trust signal because it becomes more familiar to them every time they see it. Observing the content and products of other businesses is extremely important if you want to succeed. If you learn from the failures and successes of other’s, you lose less money and create more successes for yourself. Every time you skip an ad or piece of content, go back and look at it again. Ask yourself what you saw, what you missed, and why. This will make you more aware of your own habits, which helps you to understand the habits of potential clients.

I hope everyone had a wonderful weekend? I am back in the office and available to answer any question you might have. I'm working on my content schedule and will have a lesson and project out soon! Until then, what are you working on currently? How have you integrated AI into your current projects?

Today I was driving on the freeway and I saw this advertisement. I immediately recognized it as ChatGPT’s language. What do you think I noticed about this ad that made it so obviously written by ChatGPT? What are some common AI terms you’ve noticed in advertising?

As a precursor to the next lesson, I’d like to see what everyone thinks about assigning a role to AI. For example: “You are a marketing expert in the fine jewelry industry.” A few weeks ago, I was watching a video by Anthropic on some of the best ways to write a prompt, and two of the developers couldn’t seem to agree on whether or not assigning a role was important. One was sure it helped. The other thought it made no difference. So I’m curious, have you tried assigning a role to AI? What has your experience been?

I hope everyone’s week is going well. I wanted to discuss a video with everyone. In this video, the creator is playing chess with ChatGPT, but it breaks all of the rules and even randomly spawns extra pieces. - First it places a pawn at A4, but there was already a pawn at A4 - Then it spawns a new pawn out of thin air to challenge another piece - After that, it moves the rook from the corner of the board to a spot diagonal to it, which is not a legal move Why do you think ChatGPT would do that? And how do you think you could prompt it so it doesn’t make so many incorrect and illegal moves? I’ll be releasing a video this week going over this phenomenon and how to avoid it.