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9 contributions to Brotherhood Of Scent
A reminder for anyone who needs to hear this
To anyone who thinks they’re losing because they haven’t "made it" yet: You’re missing the point. This is a video I recorded 13 years ago in the dirt basement of my house at 4:30 AM before heading off to my 50-hour-a-week “paying job”. The truth is I doubted myself every step of the way building RMRS. I felt like a fraud. I didn’t have a degree in fashion. Who was I to teach others? I was so afraid to fail and show vulnerability. I was terrified of letting down my wife, and my kids, and losing our house. I had less than 100 subscribers on this new platform called YouTube, filming with an old barely usable camera, and I’d just gone through a bankruptcy. Fast forward to today…. I own multiple businesses that pay me more money in a month than I used to earn in a year. I have millions of subscribers and real friendships with other like-minded business owners. I work less than 40 hours a week and am getting better at actually taking vacations (it’s hard when you LOVE your work - I seriously look forward to Mondays!). Having said that….. you might assume that I’ve got it all figured out. You might think I have no problems whatsoever. That I’ve made it. And gents, if that’s what you think, you’d be wrong! The reality is I still have doubts. I still have problems. Multiple times a month I try new things and they FAIL. I lost 20K the other day with a bad hire! I wasted 50K last year on a project that never got up off the ground. Now granted, these are better problems than my old ones (worrying about losing my house as I stood in front of a bankruptcy judge in 2011 sucked!) My point here? Here’s what took me a long time to realize: I am a success. And my current “problems” do not define me. The fact that I didn’t give up, and took action towards my goals. The fact I had started on the path to success. Well, those actions - those steps - are what defined me. I was successful because daily I was choosing to take steps to be successful. Success isn’t a destination - It’s a mindset reinforced by our daily actions and thoughts.
A reminder for anyone who needs to hear this
10 likes • Jan '25
Thank you for this reminder. Thank you for this post. It's so important to be grounded
Thoughts on clones?
In your guys’ experience have you found any clones of fragrances or companies that make clones to be worth it?
4 likes • Dec '24
getting a clone is risky. sometimes the scent may be the same, but it doesnt last as long
Poetry of Scent: Stopping by Woods & Noir Extreme
Tom Ford’s Noir Extreme and Robert Frost’s Stopping by Woods on a Snowy Evening: reflective sentiment captured in the closing refrain: “And miles to go before I sleep.” Both evoke a sense of journey — layered, deliberate, and full of depth — where beauty and richness are revealed line upon line and note upon note. The opening notes of Noir Extreme — zesty mandarin and spicy cardamom — mirror the first encounter with Frost’s woods, quiet and alluring. These initial notes are crisp and inviting, like the snow-covered landscape that entices the traveler onward. Yet, much like Frost’s woods, this opening is only the surface, a prelude to something more profound that lies deeper within. As the fragrance unfolds into its heart, rich with kulfi, saffron, and orange blossom, it mirrors the reflective pause in the poem. Just as the speaker meditates on the allure of the woods — so dark, deep, and tempting — the heart of Noir Extreme immerses you in its exotic and creamy warmth. The kulfi note, with its indulgent sweetness, is akin to Frost’s melancholy imagery of stillness and introspection, where time seems suspended. The base notes of Noir Extreme — amber, sandalwood, and vanilla — embody the resolve and depth in Frost’s closing lines. The traveler must leave the woods and fulfill his journey, much like the fragrance settles into its long-lasting, enveloping warmth. Both the poem and the fragrance leave an impression of endurance and sophistication, a balance between indulgence and purpose. Frost’s “miles to go” reflects the layers of Noir Extreme, which unfold over time, rewarding patience and attention with a lingering, enduring richness. Ultimately, both Noir Extreme and Frost’s poem are about duality: the allure of indulgence and the inevitability of responsibility. They remind us that beauty and complexity lie not just upon the surface experience, but in the journey itself, with miles of discovery still to come.
3 likes • Dec '24
awesome !
The weird reason why I LOVE the smell of cow sh*t 🐄
I live in rural Wisconsin. I'm surrounded by farms, forests, and Green Bay Packer fans (Go Cowboys…..shhh!) But seriously, having lived here almost 20 years (I lived in Austin previously) I've been conditioned to associate the smell of cow manure with home. Yeah, really. So after traveling, as I’m driving to my family, I often roll down the window once I get close to my house. That whiff of manure? It makes me feel…..well, it makes me feel like I’m home. My point? I don't really love the smell of manure itself per se, no I love the association with it. So why does this matter to you? Because with the right scent trigger you can condition yourself to feel more confident, more focused, more like your best self. The right scent can literally level you up in seconds by hijacking the olfactory system and transforming your mindset….helping you reach peak state quickly! So how to leverage the power of Scent Conditioning easily? Click here to discover Mission Fragrances, the world’s first scent trigger set designed specifically for men to help them become the man they know themselves to be. FYI - we have a limited number of sets and our Black Friday sale ends soon! Semper Fi, Antonio P.S. Need to read the data and research on scent triggers - ok nerd boy, here you go - https://www.missionfragrances.com/pages/research P.S.S. - Our scent triggers DO NOT smell like cow shit :) They actually based off the DNA of proven fragrance profiles and I explain what each scent smells like here - https://www.youtube.com/watch?v=JxRBStKH534
10 likes • Nov '24
Amazing post Antonio! For me the smell of cooked rice brings back flashbacks of home.
Claim Your Mission Fragrance Set NOW!
Click here to claim your set: https://www.missionfragrances.com/products/bf-special Remember, the above link is your special Black Friday offer. DO NOT buy the set at full retail price….unless you just want to give me extra money :) But seriously - I want you to get a great deal, so use the above link for a limited time. PS - You want to buy quick as we have a mystery gift for the first 25 guys that purchase and only 100 sets total are available. Claim your set here before they're gone: https://www.missionfragrances.com/products/bf-special
Claim Your Mission Fragrance Set NOW!
11 likes • Nov '24
this is awesome!
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Vishnu Prasad
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@vishnu-prasad-2706
🔱 🐘📚 ⚔️ “Where am I?” - E.T.

Active 5h ago
Joined Aug 10, 2024
Los Angeles, USA
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