Are you working on Step 2 The Perfect Customer in the High Ticket Course Launch Formula and stuck trying to complete the market recon phase? Here is a resource I discovered that might add some depth to the Step 2 video. RESOURCE #1 LEARNING REVOLUTION Ultimate Guide to Audience Research for Course Creators 2025 by Jeff Cobb Table of Contents >>What is Audience Research? >>AI-Driven Audience Research? >>Best Audience Research Tools for Course Creators >>Strategy and Techniques - How to Perform Audience Research in AI-Driven Age NOTE – If you do not have an audience, here is how to research potential students/customers 1. Analyze competitors (great example in Aaron's video) 2. Read forums and discussions to discover how you can fill the gap in the market based on comments and questions in forums. 3. Study AMAZON reviews to discover how to fill a specific gap in the market that customers complain about. (Aaron's video shows how to do this) 4. Monitor social media conversations with the same goal in mind 5. Community Surveys and Interviews – craft your questions to discover what people are frustrated about based on your course content or product you have in mind. Hope this info helps you to anchor your research with more confidence. All the best in 2026!

Hey folks! 👋 Please read this and respond to the poll below... Over the last two weeks, our coaching group has been going super deep on offers and messaging. We've done 4 live calls and most folks are getting great progress on nailing down their core audiences and messaging... 🎯 In case you're not aware — your offer is literally 99% of your success. Getting clear on the one problem your product or program solves for a specific audience is critical. Without this you can spend eternity making content, ads or posting on social and... crickets! 🦗 Don't take this from me — you won't find a single business doing consistent sales without a clear offer. This brings me to the cool part! 🔥 If there's enough interest, I am considering doing a live hands-on workshop to help you map out your messaging and offer. This would be a 60-90 minute Zoom session where I would help you complete a simple "offer builder" worksheet so you can launch with confidence. ✅ I also created a new AI tool to help you define your audience and messaging. 🤖 The coaching group has found this to be extremely helpful and I would be willing to share this tool with attendees of the workshop as well (see cool feedback from our client Leah below)... The price would be $0 (Free). 🎁 Let me know if you are interested in attending — not registering and no-showing as there are limited seats for the Zoom session... If there's enough demand, I will schedule and post details here on the calendar. 📅