Are you working on Step 2 The Perfect Customer in the High Ticket Course Launch Formula and stuck trying to complete the market recon phase?
Here is a resource I discovered that might add some depth to the Step 2 video.
RESOURCE #1
LEARNING REVOLUTION
Ultimate Guide to Audience Research for Course Creators 2025 by Jeff Cobb
Table of Contents
>>What is Audience Research?
>>AI-Driven Audience Research?
>>Best Audience Research Tools for Course Creators
>>Strategy and Techniques - How to Perform Audience
Research in AI-Driven Age
NOTE – If you do not have an audience, here is how to research potential students/customers
1. Analyze competitors (great example in Aaron's video)
2. Read forums and discussions to discover how you can fill the gap in the market based on comments and questions in forums.
3. Study AMAZON reviews to discover how to fill a specific gap in the market that customers complain about. (Aaron's video shows how to do this)
4. Monitor social media conversations with the same goal in mind
5. Community Surveys and Interviews – craft your questions to discover what people are frustrated about based on your course content or product you have in mind.
Hope this info helps you to anchor your research with more confidence.
All the best in 2026!