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Merchant Mastery Collective

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The AI Advantage

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10 contributions to The AI Advantage
🔥 72 hours to go...
Day 1 of the AI Advantage Summit starts in just 72 hours. Before we kick off, we want to know one thing: What is your biggest challenge with AI right now? Seriously, we want to hear it. Because the more we know about where people are stuck, the more we can make this Summit genuinely useful. The goal is not for this to be just another event that feels interesting in the moment. The goal is for it to create real change. To help you use AI to buy back time, work smarter, and build an advantage that keeps compounding month after month. So if there is something you want clarity on, need help with, or want us to address during the Summit, now is the time to share it. This is your chance to help shape the experience and make it a bigger win for you. We cannot wait to see you on Thursday. 🚀 Let us know if you’re coming by RSVPing right here!
1 like • Apr 20
@Franco Sorrentino I am a clothing designer. My hands are my trade. ✂️ Like you, I have used AI for passive research until recently. Now I see AI as this incredible executive assistant who takes care of my calendar, my customer communications, invoicing, promotions, blog posts and prospecting for new clients. It polishes my client communications, explores issues that I may not even realize are a benefit for my business. It helps me identify good prices on textiles, new trends in manufacturing. It edits my presentations for the bank and other funding opportunities. That means I can being doing what I do best. Designing. And having the time to travel and be inspired further. This is my second kick at the can. In the 80s + 90s I hustled hard to work in film, theatre and establish a private client base. It was impossible for one person. I burned out. I stepped away for 20 years, became a rockstar executive assistant with client communications in the luxury space. I'm ready to get back on the saddle. But I definitely need my AI partner to do it. You will find aspects of AI that elevate your work, I am sure of it.
0 likes • 24d
@Molly Benson Super interesting. I prompted my agentic AI on the most fundamental question, a comparison between Copilot (my current agent) and Raspberry.ai that I am hearing a lot about in the creative industries (I am a clothing designer and aleady reap the operational efficiencies, but this is more than that as you know. See attached, download for full content, for some reason this platform only clips the view of my Word document here, but you can read the entirely if you download it. NOTE: this is only a fraction of the incredible content generated, a really amazing response! PS MS Copilot is now partnered with Claude.
DAY 2: What Was Your Biggest Breakthrough? 🚀
What a day. Watching so many of your breakthroughs happen in real time has been one of my favorite parts of this summit. I’ll tell you this… when I first started applying these principles, I had no idea how fast my work and life would expand. I didn’t realize how much time I was losing to things I shouldn’t have been doing. I didn’t realize how many ideas were stuck because I didn’t have enough bandwidth to act on them. I didn’t realize how much more creative, present, and effective I could become when I had the right leverage. That’s the real gift here. It’s not just about moving faster. It’s about creating space. Space to think bigger. Space to lead better. Space to be more present with the people you love. Space to focus on the work only you can do. That’s why I get so excited seeing your comments, your wins, and those moments when something finally clicks. Because one shift can change your whole trajectory. For some of you, today was about saving time. For others, it was confidence. For others, it was finally seeing what’s possible. 👇 So tell me… what was your biggest Day 2 breakthrough?
1 like • Apr 25
@Gina Zeluni Claude has intense agentic capability. Microsoft has integrated Anthropic’s Claude models into its ecosystem, allowing users to select Claude alongside GPT within Microsoft 365 Copilot. I have this. It is amazing.
1 like • Apr 27
@Gina Zeluni You don't need Microsoft (MS). My understanding is that Claude AI is a tool that is available outside of MS. I just happen to have an M365 Personal plan (that gives me all of the Microsoft software like Excel, Outlook, Word...) Google has its own business tools too. Good luck with your adventure.
Question Time
What’s one task you’d happily never do again if AI could handle it? For me its sort through the endless junk emails that somehow make it to my inbox.
2 likes • Apr 25
Provide me with daily and weekly meeting summaries (context coming from emails and calendar), along with relevant documents/presentations/ images that I have created and saved in my digital file folders, and research content that briefs me on the status of each of the stakeholders at these upcoming meetings. And as important, using the same contextual sources, providing me with prospects and their profiles, recent activities, etc and suggesting tailored prospect emails for each of these.
Pre-Event Training #4 - ⚡ The Gap is Widening
The gap between the people who have figured out AI and the people who have not is getting bigger every day. And this Thursday, we close that gap. Before Day 1 of The AI Advantage Summit goes live, there are a few things you need to know first. The truth is, moments like this do not come around often. AI is giving ordinary people an extraordinary advantage, and at the Summit, we’re going to show you how to use it to save time, work smarter, and finally create more of what you have been wanting in business and life. So get yourself in the right headspace now. Watch the training today. Then show up LIVE in 48 hours ready to build your advantage. 🔥 If you haven't RSVP'd for the Summit yet, it's not too late! https://aiadvantagesummit.com/ P.S. Want to upgrade your experience and get backstage Zoom access, lifetime replays, and bonuses? 👉 Upgrade here before we kick off the Summit!
Pre-Event Training #4 -  ⚡ The Gap is Widening
1 like • Apr 22
Building my business right now, and AI (M365 Copilot) has been a significant collaborator, as I am clarifying brand identity, ideal client and product benefits focus. I prompted on web design and was extremely pleased with the rich content. Lookin forward to the Summit!
Most People Are Using AI Backwards
Most people open AI and immediately ask it for an answer. Then they take that first response, maybe tweak a word or two, and move on. The first output isn’t the result — it’s the starting point. What actually makes AI powerful isn’t the initial answer it is what you do after it. Refine it .Challenge it. Narrow it. Push it deeper where it matters. Give it direction instead of just a question. Because AI doesn’t really “think” — it responds to how clearly you guide it. The people getting real value from it aren’t asking once. They’re shaping the output until it becomes something usable. That’s where the leverage is. If you’re taking the first answer, you’re leaving most of the value on the table.
0 likes • Apr 20
@Mark Kurywczak I have loved my AI journey so far. It is not unreasonable to suggest that humility and emotional intelligence have a place in AI conversations. Prompting needs to be clear, objective and respectful of the AI partner. I don't act as if it assumes anything. Having done client facing work for many years, I see emotional intelligence as a strength when prompting AI (probe, probe, probe). M365 Copilot has been a genius partner. I am definitely gaining massive insight as a consequence. My business plan is exponentially improved. One notable example, the development of my Brand Foundations is spectacular. The language, the process, the content is industry ready. Gorgeous. A big deal is thinking of who your true audience is, telling AI this and then running with the glorious ideations that follow.
1-10 of 10
Vineca Gray
3
32points to level up
@vineca-gray-4591
A vertically integrated Canadian fashion brand combining thoughtful craftsmanship with understated luxury and a premium, client led experience.

Active 3h ago
Joined Apr 15, 2026
Canada
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