Today is my birthday. 46 years old. 🎂 Which also means I've now been coaching people for 30 years. Yep… I started when I was 16. (I'll let you decide whether that makes me experienced or just slightly mad 😂) But after three decades of coaching, there's one thing I've learned... The coaches who create the biggest transformations aren't necessarily the ones who know the most. They're the ones who know how to get underneath the problem somebody THINKS they have… And find what's really keeping them stuck. Because I've coached people through just about everything over the years. Relationships. Money. Confidence. Business. Procrastination. Fear. Self-sabotage. Trauma and past patterns. The problems might look completely different… But the process of creating a breakthrough is remarkably similar. And that's exactly what I'm teaching LIVE a week from today on Monday 21st September: How To Do A Breakthrough Coaching Session So You Can Charge Between $1,500-$10,000 By Transforming Your Client Regardless Of Their Problem… I'll show you how I structure a breakthrough session. How I uncover what's REALLY going on. How I identify the pattern underneath the problem. And how I coach somebody towards the breakthrough they've been unable to create by themselves. After 30 years, I've made plenty of mistakes and learned a LOT about what actually creates transformation. So, seeing as it's my birthday… I thought I'd share some of it with you. 🎁 👉 REGISTER FOR MONDAY'S LIVE BREAKTHROUGH SESSION HERE See you there. And now I'm off to contemplate how on earth I became 46. 😂 Ed

Over the last few days, we've been talking a lot about patterns... The patterns we inherit. The patterns we develop to protect ourselves. And the patterns that can quietly keep running our relationships, our confidence, our work and our lives… often without us even realising it. But if you're a coach, there's another side to this... How do you actually coach someone THROUGH a pattern? Because recognising it is one thing... But helping somebody create a genuine breakthrough around it is something completely different. That's what I'm going to be teaching LIVE on Monday 21st September in my next Live Breakthrough Coaching Session. I'm going to show you how I approach a breakthrough session from beginning to end. How to get beyond the surface-level problem your client initially presents with… How to identify the deeper pattern that may actually be driving it… How to know where to take the conversation next… And how to coach in a way that helps your client see something they haven't been able to see for themselves. I'll be coaching live, so you can watch how I do this in a real conversation rather than simply hearing the theory. If you've been following the recent training on breaking your own patterns, think of this as the next step... First, understand the patterns. Then learn how to coach someone through them. Join me live on Monday 21st September for a Live Breakthrough Coaching Session. Secure your place here

As coaches, we ask people to do difficult things. Look at their patterns. Take responsibility. Have uncomfortable conversations. Recognise their triggers. Stop blaming. Change behaviours they've repeated for years. Let go of resentment. But here's the question… How willing are WE to do the same work? Because becoming a better coach isn't always about learning another coaching model. Sometimes it's about understanding yourself better. Your patterns. Your triggers. Your relationships. Your blind spots. The things from your past you thought you'd dealt with… But that still influence how you respond today. That's why I opened up the Relationship You Deserve to coaches after Monday's Heal The Past masterclass. It's a 12-week guided process where you'll actually experience the work yourself. You'll work on: Healing your past patterns. Fixing your communication and stopping destructive arguments. Understanding and communicating your needs. 12 behavioural assessments to uncover patterns and habits you may not even recognise in yourself. And you won't be doing it alone. You'll have your own 1-to-1 coach every month. PLUS… Monthly coaching with me. The total value is $12,500. Right now it's just $97/month. Cancel anytime. But the offer closes tonight and then returns to $497/month. There's another reason we may close before the deadline too… Every person who joins gets access to a real 1-to-1 coach. We only have so much coaching capacity. Once those places are allocated, we can't keep adding people. If you're ready to do some of the work you ask your clients to do, join Relationship You Deserve here for $97/month. And if you missed Monday's masterclass and want to understand the thinking behind all of this first: Watch the Heal The Past replay here. Come for yourself. I think you'll be surprised how much you also take back into your coaching.

How you unlock the program (watch this video) to get certified as an Expert Coach in less than 30 days (*************IMPORTANT*************) . . . UNLOCKING THE PROGRAM If you want to be a great coach Then you have to interact and practise your coaching skills as you go through the whole program. without practice, you will not get better. . . . The whole program can be unlocked within 2 1/2 weeks (average) Some have done it in 8 days. Some have done it in less than that. . . . Level 4 unlocks the entire program. The Expert Coach is gamified so you get the most from it. Modules get unlocked as you go through the program The more you do the more points you earn You earn points by interacting within the group. . . . How to earn points: -Post questions on your tasking If people engage with your post or question you earn a point per like/engagement. . . . CLICK THE CLASSROOM ICON AT THE TOP TO ACCESS THE MODULES AS YOU EARN POINTS YOU WILL UNLOCK MORE OF THE PROGRAM> . . . WELCOME TO THE EXPERT COACH COMMUNITY My name is Ed and I hope this is going to transform your life like nothing else you have experienced before. . . The Expert Coach Certification is sold for £5,000. This is not some fake marketing technique to get you to trust me. The truth is the online space today is not that empowering. There are few communities available for coaches and consultants That provides real value and most are just spam communities. . . Day in and day out my ads get bombarded with negative comments about coaching I get tired of people commenting negative things. how all coaches just want to make money etc Coaching is a scam etc Making money is not why I decided to become a coach. There is nothing wrong with making money from coaching However, if it is the most important factor to you as a coach You are most likely going to fail. . . Money is a by-product of being an amazing coach. Money is a by-product of being able to create amazing transformations with clients The truth is most coaches/consultants are just not that good at the skill of coaching