Adapting to changes in the digital landscape…
Last year digital marketing was at the top of the Forbes list for best paying “jobs” of 2024… But if you watch and study top creators you will see that high ticket is getting harder and harder to sell. Why? A number of reasons. 1️⃣ The economy. On a recent trip to the grocery store , I saw that a dozen eggs cost over $7!!! As a family of 5 with three growing and active children, it’s tough to keep the grocery budget under $400 a week. Life is expensive. 80% of Americans don’t have $1,000 in an emergency fund in the event that a car breaks down…so no wonder people aren’t dropping $1k on courses. 2️⃣ Let’s be honest. Most of the people buying courses aren’t new to buying courses. They have 3, 4, 5, or more - some they’ve never even opened, some they still owe money to Klarna. People are skeptical about spending more on courses when the results haven’t manifested (which they SHOULD be, in my opinion). 3️⃣ Because there are WAY too many options. Scroll on Instagram for thirty seconds and you’ll be bombarded by at least 20 different “opportunities “ There’s so many options, people get analysis paralysis. And the marketing is so clever it makes you feel like this shiny object is truly your ticket to freedom. But there are some HARD truths that few are teaching, and they’re are the exact reason why 99% of people who try to succeed at online business fail. Let me shed some light… FACT. Trying to make sales is a terrible strategy for beginners. You have no credibility, no audience, you haven’t given people a reason to trust you or hand over their hard earned money. You need to put in the work of audience building and nurturing. And that takes TIME. People want to microwave success, but it happens in a slow cooker. It happens because people trust you. You can’t buy trust. You can’t shortcut the process, and without taking the time to build it, you’ll never succeed long term. If you’re not willing to put in the time it takes to build trust, I recommend you stop trying to build a business and go get a job. You’re wasting your time.