Database Reactivation Challenge
Next week I'm going to do a case study with one of my past solar clients. We are going to use AI bots to do a database reactivation. That means she has a lot of "cold" leads in her database and we're going to "warm them up" by sending them a text message and if/when they reply the AI bot is going to take over. I've considered doing this with the Consolidata bots I've built but ultimately decided to do it the way Dan Wardrope teaches it in his "Prince Charming Challenge." For those that don't know of Dan Wardrope, he is the OG of pay per lead (PPL) and has evolved into a database reactivation expert as well. He has thousands of clients and students so I trust what he does works. Starting Monday I'm going to install Dan's system on my client's account, set up the database reactivation campaign, and share how everything works along the way. I'm not asking anyone to follow along. This is mostly for demonstration purposes at this point. However, if you would like to follow along I'll provide all the resources I use so you may. The main reason for doing this now is because many in this group have learned how to make bots but have had issues getting clients. We all have different experiences in sales and marketing and some are just not that comfortable with the sales part. Database reactivation makes that easy. Because doing it this we we're not asking for a "sale." We're saying, "Hey, Mr. Business Owner, if you have a database of cold leads I can "warm them up" and bring in a bunch of fresh sales for you. I ask for $0 out of your pocket to start. How does that sound?" From there it leads to a call, setting some terms (such as how mucy you'll get per closed sale, etc..) and then actually performing the services. What I'm hoping is this will get the ball rolling for many of you to start reaching out and landing clients and making it feel "normal" to do that. I'll keep you updated with when/where I'll be posting the results and live coaching.