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16 contributions to Profit Architecture
Evergreen Funnel Not Converting
Can someone please point me in the right direction to work out why an evergreen webinar isn't converting? It was converting at 1.5% but it's reduced over the last few months and believe that our warm audience is decreasing.
4 likes • Apr '25
Hey @Natalie Alaimo ! First off, love that you’re asking this question—it shows you’re tuned into the numbers and willing to tweak instead of toss the whole thing. That’s a CEO move. 🙌 When an evergreen funnel that was converting starts to slow down, it’s usually a signal, not that something is broken, but that it needs a refresh or re-energizing. A few places I’d look: ✨ Audience fatigue is real. If the same webinar has been running to the same list or similar audiences for a while, they’ve likely already seen it or at least scrolled past it. Sometimes your funnel doesn't need a full rebuild; it just needs a new angle, updated hook, or stronger entry point. 🔍 Check your front-end promise. Has your headline, webinar title, or ad messaging gone stale? Does the promise still hit hard for your dream client right now? Tiny tweaks to the messaging can re-ignite conversions without redoing everything. 📊 Audit the numbers inside the funnel. Is the drop-off happening on the opt-in page? The webinar itself? The pitch slide? The email sequence? Often it's one weak link that’s pulling down the rest of the chain. 💌 Are your emails still building momentum? Evergreen nurture emails can lose their punch over time. Try layering in fresh stories, new testimonials, or even a different angle to the offer. Test a new open-cart sequence or a “light” urgency window even inside evergreen. 💡 And just a mindset reminder: Evergreen isn't "set it and forget it," it’s "set it and iterate." You’re building a system that evolves with your audience, and this slowdown is just a data nudge to grow with it. You’ve already built something that converts, which means the bones are solid. Now it’s about fine-tuning for where your people are now. You’ve got this 💛 Let us know what you find when you dig in!
Selling individual courses that are also in an All Access Pass
Hello! I recently sold my "all access pass" style program a while ago, and it did really well! However I've not been sure how to go about then selling the individual courses since! I'm having such a block with it. Do you have any tips on how to sell despite them being in one big program? I see you doing it, so would love advice!
1 like • Apr '25
@Olivia Bossert Love this question. It's a good sign when your All Access Pass did so well. That means people are loving your body of work and want the full experience. When it comes to selling the individual courses after, here’s what I’ve seen work really well (and what Mariah teaches too): 💡 Treat each course like its own offer. Don’t assume people have seen the full All Access Pass or understand the value of it. Some folks only just found you, and that individual course might be the perfect entry point. 🔥 Position it as a taste of the full ecosystem. You can literally say things like: “This is one part of the full curriculum, but you don’t need the entire program to get results from this today.” That makes it feel self-contained and valuable on its own, not just a teaser. 💸 Price it intentionally. If the individual course is $222 and the All Access Pass is $999 for everything, the value gap is clear and makes the upgrade a no-brainer without devaluing the standalone course. Let the pricing do some of the selling for you. ➡️ Build in natural upgrade paths. Whether it’s an email flow, an in-course “Want the rest?” nudge, or even a coupon code for buyers, give people a clear next step to upgrade when they’re ready. Sometimes they need to experience the win first before jumping into the full thing. And lastly, just start putting them back out there. Your audience grows and shifts all the time. There are definitely people in your world right now who need exactly one of those courses. You showing up to talk about them with clarity and confidence is what makes the difference 💛 You've got this.
Samcart Page Layout WTF 😎
Hello everyone! For the Samcart users, or those of you just real familiar with carts n' such... Is there a way in Samcart to make their checkout pages display the address + payment info (order form) on the LEFT, with the copy on the RIGHT a la @Mariah Coz's examples in Evergreen Engines (and every checkout page I've ever seen in my life)... vs how the Samcart templates have it, which is COPY on the left, order form on the right? Working on evergreening our webinar with Evergreen Engines. All was going well until I hit the checkout page. And then our operations lead informed me that there's "no way" in Samcart checkout pages to have the order form appear on the LEFT, and the copy appear on the RIGHT. So what's gonna happen is... I'm gonna get them to that "buy now" happy place on my sales page... they will click on the "buy now" button on my sales page... and be transported to a checkout page that then has their eye land on MORE copy.... when I don't need the eye to land on more copy. Because its time for them to start typing in their info. 😎 Just for fun, I flipped through the last, oh, 8 or so low-ticket products that I've bookmarked on Facebook. (Is it just me? LOL) Every single one of them has a checkout page with the order form on the left and the copy on the right. Like every single one of Mariah's examples in EE, Module 3, checkout page section. For context, until now I sell mostly high-ticket through content and PDF files, so I don't have to fiddle with checkout page layout so much. This is where I go, "How did Samcart get where it is by NOT providing this option? This is basic functionality. There's gotta be a workaround." Help! 😍 THANKS!
0 likes • Apr '25
@Elizabeth Purvis Totally get your frustration! Checkout page layout can make or break conversions so you're right to be picky. 😎 The good news is that SamCart has made a lot of updates—especially in the Design and Share tabs for each product. You actually have way more layout flexibility now than it might seem at first glance. Here are a few workarounds and options that might help: 💥 Sales Page Templates Inside the Sales Page section, SamCart offers a bunch of templates some of them are super minimal and allow you to have just a clean checkout form (no extra copy). Perfect if you don’t want your buyers reading anything else once they hit “Buy Now.” 🔗 Learn more about Sales Pages 🛠️ Embed Option You can embed the checkout directly on your sales page (like Webflow, Squarespace, etc.) so the layout matches exactly how you want it. Your buyers stay on the same page and flow straight into the payment form. 🔗 Learn about Embed ⚡ Express Checkout This one’s great for social or simple funnels—you can skip the layout drama entirely and just use a lightweight, pre-loaded cart. 🔗 Learn about Express 🎯 Slide Checkout Launches the checkout on-click without sending people to another page. Ideal if you're looking to keep everything streamlined with just one focused action. 🔗 Learn about Slide So yep—you’re not stuck with “copy on the left” forever. Just poke around those options and templates under each product in SamCart, and you should be able to recreate something super clean (like Mariah’s) that gets straight to the form.
Second Guessing where to start.
About 6 months ago I pivoted to a new niche in my life coaching business, teaching manifestation. I joined PA because I want to launch The Modern Manifestation Academy as a 6 month program. I have about 1900 people on my email list but they are just carry over people mostly from before I was teaching manifestation. I've launched my podcast called Let's Manifest a few months ago. My lead magnet is 50 Journaling prompts for manifestation. I believe in the niche and see others who are successful in that niche. I did the champaign clients course. I'm trying to speak to women who already know some basics of manifestation but they want to cut through the BS to a system that works. My mission is to help women manifest and live their dream life. I'm combining science-based manifesting and neuroscience principles with personal development and coaching. Perhaps it's too vague of a problem solving transformation statement? I was doing the math in Evergreen Everyday for the Rapid Validation Webinar. I would like 10 enrollments but assuming the high end of conversion at 5% conversion, that would be 200+ registrants. It seems like that would be a big stretch from my current position. It's making me wonder if it's too early to be launching a 6 month program (course + group coaching or the asynchronous private podcast like PA) I've launched before to crickets and just don't want this to be the same. Thoughts, feedback and advice are welcome.
4 likes • Mar '25
Ahhh Alissa, I just want to say how refreshing it is to see your honesty here — so many of us are quietly asking these same questions behind the scenes and your post is such a gift to the whole community 💛 Okay, let’s pop the champagne (client) lens on this 👑🍾 You already have so many assets working in your favor: - 1900 people on your list (hello, warm leads!) - A niche you're passionate about and believe in (vital!) - A lead magnet and a podcast? Yes, yes, yes — that’s the ecosystem magic right there ✨ If you're questioning whether it's “too early” to launch your 6-month program — here’s the perspective shift:You’re not too early. You’re right on time to validate. This doesn’t have to be the final form of the offer. Think of it as your “Champagne Clients Beta” — same transformation, simplified delivery. You get to test the message, feel the energy, and invite aligned people in without needing 200 registrants to feel successful. Some thoughts that might help everyone here get clarity too: 💫 Are you reverse engineering your messaging from the Champagne Client POV?What does she already believe? What is she tired of hearing in the manifestation space? What shortcut, structure, or “BS-free” result is she dying to pay for? 🧠 Selling the result of your framework > selling the amount of coaching calls.If your offer positioning centers around how little time she can spend (and still get the best results), you’re already speaking her language. 🧪 Feeling vague? That’s just a nudge to test faster.Get your transformation into 1:1 convos, short-form content, and low-ticket validation offers. If 10 enrollments feels like a stretch for now, maybe it’s time to validate the bones of your method in a 4-week mini version or even as an async workshop funnel. The Modern Manifestation Academy can still exist — you’re just building the bridge to get there. 📉 Launching to crickets in the past doesn’t mean your audience doesn’t care. It just means they weren’t clear on what they were being invited into or why now. And that’s fixable. Your Champagne Client doesn’t need more fluff — she needs the exact map you’re already creating.
Quick question!
How do you create a coupon ‘discount’ code for your paid group in Skool? I’d like to offer my loyal subscribers and our Monetize community to join my Savvy Savings community for free for the first three months or so😉🙌 without the necessity to purchase my “21-Day Savvy Savings” mini-course. Thanks in advance for help!
3 likes • Nov '23
Hey @Vanesa Dougherty , It's fantastic that you're planning to give your loyal subscribers and Monetize community a special treat for your Savvy Savings community! 🌟 Skool doesn't offer a feature for creating direct discount codes at this time for paid groups, but there's a great workaround for this. You can utilize the "invite by email" feature in Skool. Just head to the group settings, find the 'Invite' section, and you can either upload a CSV file or copy-paste the email addresses of your users. This method lets you bypass the payment process, giving your chosen subscribers direct access to the community. Think of it as rolling out the red carpet for them - they can accept the invite anytime! 💌✨ Another option is to open your community for a temporary free access period. This allows anyone to sign up without any payment barriers. After this period ends, you can then introduce the paid subscription. This creates a sense of urgency and exclusivity, making it feel like an exclusive party that everyone wants to join before it's too late. Plus, it's a great way to kickstart your community with a bang. If there are members who missed out on this offer, you can always reach out to them later with an email invitation, ensuring that nobody misses out on the opportunity to join your thriving community. 🎉⏰ Remember, these strategies are not just about access, but about creating a memorable and exclusive experience for your community members. It's all about making them feel special and valued! Looking forward to hearing about the success of your community and how these strategies work out for you. Here's to the growth and vibrancy of your Savvy Savings community! 🚀💕 Tre
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Tre Glover
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Ops Genius @mariahcoz where we help creators monetize with content, community and creative online courses. Join the Creator Party community today!

Active 393d ago
Joined Aug 30, 2023
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