Hello! I recently sold my "all access pass" style program a while ago, and it did really well! However I've not been sure how to go about then selling the individual courses since! I'm having such a block with it. Do you have any tips on how to sell despite them being in one big program? I see you doing it, so would love advice!

Hey Mariah, I wondered if i could get some support with messaging for my all access pass program that I'm working on. I'm replicating what youve done with PA really, and taking all my courses (im a fashion photography educator) and packaging them into one program. It will come with 12 months access, community, private podcast, quarterly portfolio reviews (async, done via Loom) and of course, all the courses. So far, I've got the program promise of: "The Fashion Photography Club is a 12-month program for fashion photographers who want to create a unique style, build a standout portfolio, pitch confidently to dream clients, and charge profitable rates, transforming their photography into a sustainable business." Historically I've always sold ONE course that covers ONE topic (aka, pitching to brands), so the pre launch and launch messaging has always been easy. Its just talk about pitching or money for 2 months, then launch. But with this, cause it covers so much, I'm not sure how to appraoch the marketing messaging. Is it talking abotu the journey as a whole? like "the road to a successful photography career"? How do you approach this for PA when your program covers so much (which I love, and is why I joined!) I'm also struggling with the takeaway. Should the takeaway and promise be more tangible and measurable? its hard to say: "you'll book 5 new clients at least" by following the steps... So I thought about a business plan.. but honestly? i dont think that they care about having a business plan. They care about geting booked for paid shoots and living a more creatively freeing life! Sorry for the mega long post! Thank you in advance!!

Its my first proper day back at work today, but I just needed to come in and say THANK YOU because the day after the mastermind call we had (where you gave me some really great advise!) I created a small £9 offer... and it has been SELLING LIKE HOT CAKES. Since I launched it on December 18th, I've sold 145 of them - and of course this has lead to even more sales of all of my other products too. I can't wait to continue to scale with this, and I've definitely found a product and price point that my audience just grab for as a no brainer offer. It was honestly so nice to make a sale every single day (even on xmas day!), and it didn't matter if it was just £9 or £1000 in a day, I felt great. So excited!!!

We're hosting an exclusive workshop with my ads manager Zach about our approach to paid FB/IG ads. (This workshop is just for Profit Architecture clients - if you're not currently enrolled in PA and would like to attend, you can join here!) WHEN: 10 AM ET on Wednesday December 11th WHERE: The zoom link is in your email! ​ Make sure to pre-submit your question through the form in the email by no later than Friday Nov 6, and we will try to cover as much as we can within the strategy we are currently implementing for leads, low ticket sales, and retargeting. We can't wait to show you what's working now with paid ads! Add the date, time, and zoom link to your calendar now and we'll see you there! xx Mariah + the team

This strategy is something I've been working on with my private clients and I wanted to share it with you too! ➡️ WATCH THE NEW TRAINING: Rotating Through A Menu of Expiring Bonuses For More Evergreen Sales If you want to scoop up more "turtles" from your evergreen funnels and nudge those fence-sitters into action at the end of the month, this is a great strategy to test out. Enjoy and let me know if you implement this! I will be experimenting with it for 2025. Question for you...which bonus would get YOU off the fence if you could choose? (That's a good place to start with choosing your own!) Let me know in the comments! 👇