TikTok pays $600 for 1M views. Snapchat pays $1000 for 1M views. YouTube pays $5000 for 1M views. Twitter pays $8.50 for 1M views. Facebook pays $100 for 1M views. WHERE ARE YOU BUILDING??

Most people use it to say “happy birthday” and move on. But if you use it strategically, it becomes one of the easiest ways to clean up your network and boost your visibility. Here’s what I do: Every day, I check who has a birthday… not just to be nice, but to be intentional. I click into their profile and take a quick look: • Have they posted recently? • Are they engaging? • Do they look like a real, active account? You can tell in seconds. If they’re inactive, I remove them. (No hard feelings, just making space for people who are actually showing up.) If they are active, I don’t just drop a quick “HBD.” I engage first. I’ll like or comment on a couple of their posts so my name shows up in their notifications… then I go back and wish them a happy birthday. Now it feels like a real connection, not just another comment. Over time, this: • Cleans up your friend list • Helps the algorithm see you as active • Puts you back in front of people • Opens the door for natural conversations Honestly, I’ve found people who haven’t posted in 6+ months… and sadly a few who’ve passed away. It’s a reminder your network isn’t static. It needs tending. Most people are chasing new followers… Meanwhile, there’s opportunity sitting in the audience you already have.

What’s something you tried once and immediately knew it wasn’t for you? 🤔

For the past nearly 8 weeks I have been testing a daily activity list on Facebook…. In 7 weeks and 5 days I have 100x my reach AND increased my engagement 50x with a simple daily list of activities and a shift in how I see Facebook and my business!!! I hit 400k views and 58k engagement!! You can do it too!!!

Alright, listen up, you networking ninjas and digital wanderers it’s time for a challenge. And not just any challenge… a Cat-level challenge. 😼 Here’s the deal: ✅ Start 10 conversations with hoomans you haven't talked to yet. ✅ BUT you must start the conversation with just ONE emoji. (No words. Just pure emoji 💩 energy.) ✅ No explanation. No context. Just drop the emoji and see what happens. Your mission: 👉 Keep the conversation alive and turn it into something valuable. 👉 Maybe it leads to a sale, a collaboration, a deep convo, or absolute chaos. 👉 Come back here and report your best (or weirdest) results. (Screenshots highly encouraged. 😂) 💬 Who’s in? Comment '💩' to participate!