Today, a biz owner whose emails I read sent out an email that opened with: "This email is for you if you want quality help on [achieving business outcome] but don't want to commit the [lotsa shekels] that top-shelf collaborators charge." I winced at this. The fact is, this guy is a legitimate expert, who deserves to get paid based on the business value of his services, and yet here he is, leading off the pitch for his new offer by saying, "It's cheap relative to what you might expect." I think there's a lot of value in raising your prices. I think it can even make sense to be the most expensive in your field. Sometimes, on occasion, it can still make sense to offer something at an "attractive" price. But in that case: 1. I don't think it makes sense to lead off with that. Instead, it makes sense to first and foremost fully sell the "quality help" that this biz owner only got to later, and to emphasize that before appealing to cheapness. 2. It makes sense to give a legit public reason for the "attractive" price, and that reason can never be "I am doing it because I'm afraid you won't pay the going rate for this," even if that is part of your private motivation. I wonder if we can come up with a list of such reasons. I'd like to invite you to think for a moment, and comment below with one or more reasons you could use to justify a particularly "attractive" price, which is lower than the going rate for whatever it is that you sell. I'm inviting you to do this for two reasons: 1. Because if you do it now, there's an excellent chance you will remember this important lesson, and you won't make the same mistake this biz owner made in his email today. 2. Because I'm running a little experimental contest. The last person to comment on this post wins $100, which I will PayPal to you in case you are the winner. How do we determine the last person? I will come back to this post periodically and check the comments. If when I come back, there have been no new comments with a reason to be cheap FOR A WHILE... then then last commenter will win and I will announce the fact.

Yesterday this group had 483 members. Today it has 474*. Over the past 24 hours, I've removed 10 people from this group, following up on this discussion on written rules. As proof, I am attaching 10 "churned" profiles of former House members, with yesterday's churn date. I'm not holding up these removed ex-members to shame them. I have nothing against them personally. But rules are rules, and Daily Email House has its rules. As a few people commented in the discussion I linked to above: Enforcement is key. No sense in having rules if you're not going to enforce them. I'd also add, not only is enforcement key... but public enforcement is key. Yeah, maybe somehow you project a different vibe if you have rules and you stick to them in private, behind the curtain, where only you and the person you're dealing with are privy to what went down. But it helps the objective of the rules massively if you make a public showing of enforcing rules. That way, the rules don't just punish the transgressors, but are a reminder and an encouragement and even a reward for everyone else who did not transgress. This doesn't apply to just kicking people out of communities for not engaging: - It's the same thing with deadlines for your promos to your email list - It's the same when dealing with disrespectful readers or clients or partners - It's the same for turning someone away from your offers, because he or she is not going to get value out of those offers, and you've set a policy for yourself to not sell to people like that In each case, enforcement is key... and public enforcement is the Golden Key. (*) Daily Email House yesterday had 483 members... minus the 10 members I removed makes 473... and yet the group now has 474 members? A few days ago, I finally filled out the necessary fields to make this group discoverable via the Skool discovery network. Today a dude found Daily Email House via Skool, and asked to join.