Recessions don’t change the rules, they expose them. If your business is built on shaky ground, it crumbles. If you build on the right principles, downturns actually give you an advantage. Let’s break it down. 1. Stay in Demand When money gets tight, people cut luxuries first. But they don’t stop needing the basics. Grass still grows. Toilets still clog. Homes still need cleaning. Cars still break down. - Point blank: build your business around a need, not a want. 2. Keep It Simple High overhead kills in a downturn. If your business only works when the economy is booming, you’re vulnerable. Service businesses are simple — a truck, tools, and consistency. - Rule of thumb: stay lean so you can bend without breaking. 3. Recurring > One-Offs The businesses that get wiped out rely on one-and-done jobs. The ones that survive set up repeat customers, contracts, or ongoing services. - Translation: make cash flow predictable, even if new leads slow down. 4. Trust Beats Flash During tough times, people buy from who they trust. Not the flashiest ad, not the cheapest price — but the business they know will show up and do the work. - Focus: build real relationships and a reputation that carries you. 5. Cash Flow Over Growth Chasing “big growth” in a recession is how you go broke. The game is survival. The business with cash on hand wins every time. - Move: protect cash flow first, growth second. Recessions end. Most of your competitors won’t make it. If you survive, you’ll be the one picking up the market share they left behind. - Strategy: outlast, then expand.

What’s up team? Name is Savon and I am currently running a Moving/junk removal business. Been picking Free’s mind for a few years now, excited to officially join and learn along side you all. Look forward to watching all of your growth and success! What are 3 of the biggest challenges you all ran into while first starting your business?

So I’ve been reading the material on here, great advice by the way! Anyways my questions for everyone is… The landing page , if you already have a website can you attach these to your domain? Also if you don’t have emails or gotten many leads how can you advertise them to get seen by others? Beside using social media?

Quick little story - So I’m not in a service based business (per se), however I make music and I did also want to provide a service through building a newsletter specific to my niche. Used a formula I got through here and crafted an offer to begin sending out to get some subscribers. Seen how the music on my page worked as advertisement and a bridge, when a guy I do not know and have never met, was eager to sign up and subscribe as one of my first subscribers. Small win and I’ll take it. We’re at 11 people now.