I have made happy hour on Friday's a weekly occurence.

just started working on a new agency site here is what i have so far rough layout https://links.goseed.net/preview/5bdRWyNZj4ybI2bz2yaP?notrack=true

Is there a better day to have our mastermind meeting? Day of the week? Day of the month? Time of day? I'm pretty much open to anything. @Benita Lubbe @James Tarasiewicz @Janice Douglas @Paul Michel @Linda K @Tom Melton @Shelley Ward

Let's get real for a second. You started this agency to get your time back. But if you're honest, there's probably one task still sitting on your plate that you know you should hand off, and you just... haven't. Maybe it's client calls. You feel like nobody else can read the client's tone the way you can, or catch the thing they didn't say but meant. Maybe it's sales. You built the pitch, you know the objections cold, and handing that over feels like handing over the business itself. Maybe it's the "quick" stuff. The five-minute fixes that take you five minutes but would take someone else an hour to learn. So you just keep doing them. Forever. Here's the pattern I see with almost every agency owner I coach: the task you're avoiding delegating is usually the one costing you the most. Not because it's hard to teach. Because it's tied to your identity. It's the thing that makes you feel needed. And that feeling is expensive. 𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗶𝘁 𝘀𝗲𝗲𝗺𝘀 Every hour you spend on a task someone else could do at 80% of your quality is an hour you're not spending on the two things only you can do: setting direction and building relationships that grow revenue. 80% done by someone else beats 100% done by you and only you, every time you're trying to scale past yourself. 𝗧𝗵𝗲 𝘁𝗲𝘀𝘁 𝗜 𝘂𝘀𝗲 𝘄𝗶𝘁𝗵 𝗺𝘆 𝗼𝘄𝗻 𝘁𝗲𝗮𝗺 Ask yourself this: if you got hit by a bus tomorrow, or if you got sick, would this task stop happening? If yes, that's not a task. That's a liability wearing a task costume. 𝗔 𝗾𝘂𝗶𝗰𝗸 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗶𝗳 𝘆𝗼𝘂'𝗿𝗲 𝘀𝘁𝘂𝗰𝗸 Sort your recurring tasks into three buckets: - Documented and delegated — someone else owns it, you just check the output - Documented, not delegated yet — you know how to teach it, you just haven't - Not even documented — it's all in your head, which means it dies with your attention Most owners have way more in bucket three than they think. That's the danger zone. If it's not written down, it's not a system, it's a bottleneck with your name on it.

Let’s talk about something painfully simple that can make a bigger difference to your business than you might think: your email address. I had a client, a roofing business where the owner’s email was something along the lines of sexguy1969@hotmail.com Now, look… I’m not here to judge your personal life, your sense of humor, or whatever happened in 1969. But if you’re asking someone to trust you with a $15,000 roofing project, maybe don’t make them wonder whether they’re hiring a professional contractor or emailing someone they met in the comments section of a questionable Facebook post. 𝗗𝗼𝗻’𝘁 𝗯𝗲 𝘁𝗵𝗮𝘁 𝗴𝘂𝘆. If you own a business, you should have a professional domain-based email address. Something like: john@smithroofing.com office@smithroofing.com estimates@smithroofing.com It takes minutes to set up, costs very little, and immediately makes your business look more legitimate. And this isn’t just about looking professional. Think about the psychology of the customer. You’re asking them to trust you with their home, their money, and potentially one of the biggest purchases they’ll make that year. Every little detail contributes to whether they think, “This is a legitimate company I can trust.” Your website matters. Your Google Business Profile matters. Your reviews matter. Your truck lettering matters. And yes, your email address matters. You can have the nicest website in town, 200 five-star reviews, and a fleet of beautiful trucks, but if your estimate comes from HotBabeHunter420@gmail.com, you’ve just introduced a completely unnecessary question mark into the customer’s mind. And please don’t tell me, “But I’ve had that email for 20 years.” Congratulations. Same as your AOL (Amateurs OnLine) password. You don’t have to give up your old email. Keep it. Use it for personal stuff. But your business deserves its own professional identity. You invested in the business. Invest in how it presents itself. Get the domain. Set up the email. Put it on your website, estimates, invoices, trucks, business cards, and Google Business Profile.