What if getting your first paying client was a LOT easier than you’ve been led to believe? Before I head down to Cabo tomorrow, I wanted to share something I’ve been working on. And I’m pretty excited about this one. For the last 3+ years, I’ve been teaching and refining a very specific approach to helping people land their FIRST paying local business customer. Not just experienced marketers. I’m talking about people who have NEVER run an agency, NEVER sold marketing services, and in some cases, NEVER made a sale in their life. And we’ve seen some pretty incredible things happen. Like Kevin… He was working night shifts. No marketing experience. No fancy website. No agency setup. He learned the process and made his first sale in approximately 10–13 days. He walked into a business, had a simple conversation, and walked out minutes later with his first committed buyer. Or Adam… An 18-year police detective with ZERO marketing sales experience. He learned this same process last summer and went on to sell DOZENS of devices. Here’s what I’ve learned after teaching this to hundreds of agencies: The secret isn’t teaching people MORE marketing. It’s giving them something SIMPLE enough that they can actually go out and SELL. You don’t need to master SEO. You don’t need funnels. You don’t need cold calling. And you definitely don’t need to spend six months building an agency before you get your first customer. You need ONE customer. Then you build from there. So I’ve taken everything we’ve learned over the last three years and packaged it into something new. INTRODUCING: THE FIRST SALE FORMULA A simple four-step system: SPOT → START → SHOW → SELL Four focused training sessions showing you how to find opportunities in your everyday life, start natural conversations, demonstrate a specific solution, and turn that interest into paying customers. Plus, I’m planning a LIVE over-the-shoulder training next Tuesday. HERE’S WHAT I’M THINKING… I’m going to be releasing this for $97 when we start running ads.

Hey Everyone - This is a MASSIVE ANNOUNCEMENT - No Labor Day sale. No “72-hour bonus.” I’d rather give you something you can actually use. And thanks to @Tom Omnus @Michael Stagger @Michael Stuart @Kevin Casanova @Brent Marking , and @Shawn Ferrigno you are going to get the Best Labor Day Weekend Deal EVER! Watch The First Episode Here - https://youtube.com/playlist?list=PLQeRlbT7KPxI&si=gYsZU_Aybi5iCNO8 Last week, I opened up a small coaching program for 5 agencies. The goal is simple: Go from cold → conversations → client in 30 days. And we’re building the entire client acquisition machine together. Their niche. Their market. Their foot-in-the-door offer. The actual pain they’re solving. Who they should target — and more importantly, why that business should give a damn when they reach out. Then we build the rest. Where to find the right businesses. The hooks. The outreach. The channels. The follow-up. The booking process. The sales conversations. The proposals. The close. The onboarding. The fulfillment. Until it becomes a day-to-day operating system they can actually run. Here’s where it gets interesting… Yesterday, the guys agreed to let me open the doors and publish the sessions. Meaning you get to watch us build these agencies in real time. Not another polished course where everything magically worked in hindsight. You’ll see the decisions. The questions. The adjustments. The stuff we keep. And the stuff we throw in the trash. Basically, you get to sit in the fishbowl and watch what’s normally direct, paid work with me. Free. I’ll release the first session this weekend, then another each week through September. And while we’re doing it, we’re rebuilding my agency alongside them — starting small in Cabo and running the same process ourselves.

Well… that escalated quickly. I knew you guys were going to like Lead Scout. I did NOT expect more than half of the available Lifetime Licenses to disappear during the LIVE call. And that wasn’t even the coolest part. People were literally installing Lead Scout, scouting businesses, running Radar scans and finding opportunities WHILE I WAS STILL TEACHING. The chat started filling up with people thanking me, sharing what they were finding and immediately seeing how they could use this in their own agency. That’s exactly why I built it. I don’t think most agency owners need another database with 10,000 leads. You need a simple way to spend 3, 5 or 10 minutes finding a handful of businesses actually worth talking to. Lead Scout helps you: - Find local businesses in virtually any niche or city - Quickly qualify which ones are worth your time - Radar-scan the business to uncover reviews, AI visibility, websites, competitive gaps and opportunities - Understand WHY you should contact them - Create personalized outreach based on what you actually found - Save and organize everything inside your Pipeline Find → Qualify → Understand → Reach Out → Organize. That’s it. And today you got to see me do it LIVE with real businesses. If you missed the call — or you were there and want to go back through the demos — the full replay is now live: https://jeffherschy.com/LeadScout-Replay And yes… The founding-member offer is still available right now. Lead Scout — $249 Lifetime Access Plus I’m including: GBP + Local Service Ads Training AND Site Spark We started this release with only 100 Lifetime Licenses, and more than half were claimed on the live call. So as of THIS POST there are 47 Spots REMAINING! If you’ve already seen enough and just want to get in: https://jeffherschyreplay.com/lead-scout But if you’re on the fence… Watch the replay. Pay attention when we get into the actual scouting and Radar examples.

If you’ve noticed I’ve been a little quieter than normal this week, there’s a good reason… I’ve been heads down building something that I honestly think is going to change the way agency owners prospect. For the last several months, we’ve been studying how our team has conversations with hundreds of local businesses every day. But here’s what hit me… Most of you don’t need 500 conversations a day. You don’t need another giant lead database. You don’t need another complicated CRM. You just need a simple way to consistently find high-quality local businesses and start intelligent conversations with them. So that’s exactly what we built. I would like to introduce you to our new LeadScout tool. It's my personal Agency owner tool that I use for scouting out potential clients integrated into my daily browsing. Think of it as having a prospecting assistant living inside your browser. You’re on Google… Facebook… Browsing a local business… Even sitting in a coffee shop researching a niche… LeadScout helps you instantly understand whether that business is worth talking to. It pulls together the information that actually matters: - AI Visibility - Review opportunities - Business insights - Website information - Conversation starters - Personalized outreach angles - So instead of spending 20 minutes researching one business… You can decide in a couple of seconds if it’s a great prospect—and know exactly how to start the conversation. The goal isn’t to send more spam. The goal is to have better conversations with better businesses. That’s exactly how we’ve been building our own agency. 🚨 FIRST LOOK — LIVE THIS TUESDAY I’m going to do the first public walkthrough of LeadScout. You’ll see: ✅ How I find high-quality leads throughout my normal day with almost no extra effort ✅ How I qualify businesses in minutes instead of hours ✅ How I turn research into personalized outreach ✅ The workflow we’re using internally to build a consistent pipeline And because you’re a Skool member…

🚀 Stop Waiting for September. Build Traction Now. Most agencies are seeing the same thing right now… Lower response rates. Clients on vacation. Deals moving slower than usual. That’s normal. What isn’t normal is sitting around waiting for September to magically fix your pipeline. This week I announced something I’ve never offered before. I’m opening up an over-the-shoulder training where I’ll walk you through two real client accounts inside our agency. Not theory. Not a polished case study. The actual work we’re doing right now to generate traction during one of the slowest times of the year. Here’s what you’ll see: ✅ How we audit a local business from scratch ✅ How we rebuild marketing assets after another agency dropped the ball ✅ The exact systems, tools, automations, and workflows we’re using ✅ How we package, position, and sell these services ✅ How we’re building case studies that create momentum heading into the fall One client is a hardscaping company we’ve been rebuilding from the ground up. The other came back after trying to do it themselves… and now they’ve asked us to take everything back over. You’ll see the wins. You’ll see the mistakes. You’ll see exactly how we think. If you’re still trying to land your first few clients—or you’re looking to tighten up your fulfillment—this is the kind of behind-the-scenes training I wish someone had shown me years ago. We’ll do it live next week, you’ll be able to ask questions in real time, and the recording will be included. 💬 Comment “TRACTION” below if you want first access to the special Wingman member pricing when I open registration later this week. -Herschy