Hey friends! Here are 3 different thumbnails I designed for my upcoming YouTube video. Notice how they're each different but still part of the same family? Which one is speaking to you? I'm very curious to see how these will test!

This is a script from a video that posted last Friday on YouTube. Here is the link: https://www.youtube.com/watch?v=BZmN3AjGDJI&t=726s I have a very specific process. I find that if I do my scripts this way it avoids "mission creep". Adding a bunch of things at the last minute that I find interesting but that turn a 15 minute video and make it into a 45 minute video. I do a five parts structure: 30 second intro, parts, one through three, then conclusion. I find that that keeps the videos in the 20 to 25 minute range which I think is my sweet spot on YouTube. I have trained my AI to outline in this format so when I come up with an idea, I research it a bit and then I prompt the AI to outline a video based on "X" covering these specific areas. Then it helps me brainstorm a bit and then it comes up with an outline and that is what I use to write the script. To score titles and thumbnails I use VidIQ so if you look at my script, you'll notice I have several titles printed at the bottom near the description along with the title, I ended up choosing. I don't create thumbnails anymore because I find it's a waste of my time. I just have VidIQ do it for me because every single one they create scores really high and no matter how good I think mine is it never scores high. The interesting thing is that my original thumbnails used to score very high. They used to score in the 80s in the 90s, but somewhere along the way they started scoring in the 30s and 40s. I don't know how or why that changed on YouTube, but I go with whatever thumbnail scores the best so that my video will perform as good as it possibly can.

Name: Therese Lee My Brand’s Why: Helping People Understand the World and Its History, especially the history of women. To understand where we are and where we’re going, we have to know where we’ve been. My 3 Brand Pillars: Defiant, Rigorous, Liberating The piece of content I am most proud of: My series Witches, Whores & Rebels. https://thereselee.com/wwr/ Also, this recent video: https://youtu.be/ClqAsm2jACI?si=Gms54iLJnb5Khb0-

Hi everyone! Excited to be here. I'm @science.sam, a neuroscientist & science creator mostly active on IG, Tik Tok & Threads. My why is to empower people to be more curious about our world & explore that curiosity with science. My 3 brand pillars are probably (/hopefully?): Accessible, Empathetic, and Science. I've had a few hits, mostly when I cover science that's in the news or do sciencey memes. But I'm most proud of the content like this where I get more creative in the edit and break down a complex topic with both pop culture and personal references: https://www.instagram.com/p/DTiTzA7ESZ-/ I'm a longtime fan, Franchesca! I've been a creator for a long time but I want to work on being more consistent, both in my posting schedule and in my branding. My brand has gone through a few evolutions over the years and I'm struggling to bring all my current goals together cohesively. Looking forward to learning from you all throughout the course :)