That’s a fucking great hook isn’t it? And it’s true! We increased our daily ad spend recently from £50 a day to £100 a day and at first nothing happened. But within a few days leads started pouring in at a rate I’ve never dealt with before. Multiple qualified sales calls every single day. Offer dialled in. People ready to buy. An absolute dream. And we closed two people at £3.5k each with £1.5k recurring after that too. But only a couple months ago we were spending £10 a day and getting some nibbles. That felt good, this feels better. And the lesson I share is that you have to commit to the process for a period of time. You have to trust that Meta knows your audience and will feed it to you. Wherever you are in your ads journey, have faith, give it time, you WILL win.