Most people who run ads to grow their business refuse to do the one thing that makes it all worthwhile. And when they refuse to do this they wonder why they’re not closing more deals, making more money and living the life that they actually want for themselves. Now let me add some context before I tell you what it is you must do. Because without context you’ll just ignore me and go about your day. Running ads is a big move. You’re spending your hard earned money. You’re figuring out what works and what doesn’t. So it’s obvious that you want to get the most for your money right? Cool. When you run ads a you get a lead for your business you need to be reaching out to them within 5 minutes. And you need to be chasing them daily for at least a week. This person filled out their details from your ads and they need your help. It’s your duty to help them. You’re not helping them when you send one text and the leave it. Most of our deals come from reaching out to someone 5-6 times. It’s the differed between a 5k month and a 30k month. For real.

I've been running the ugly ads for a month now, spent about £500. And I'm glad to say it's working. Had a total of 19 leads. But the past few days have been wild. Switch on 2 additional creatives on Tuesday night. Ended up with 4 leads in 24 hours, 2 self booked onto a 30 minutes strategy call, both happening tomorrow. Rang the other 2 leads, they answered. 1 booked for a call with their co founder next week. The other is passing my details over to their imps manager. Also now got 3 leads into the proposal pipeline. With 2 sales calls booked in. Loving it, hang to stop myself from creating a s**t ton of ads. The big win for me is not having to stress about creating content every day. Or sending DMs or emails (both cold and warm). I can focus on delivery and actual sales calls. This time next year Rodney!