Most guys fail in business not because they lack work ethic, but because of a lack of accountability. I heard this quote a few years back that has stuck with me ever since. “We don’t live up to our own standards, we live up to the standards that others hold us to.” I think that quote is incredibly accurate. You can have all the strategies in the world, but if no one is holding you to a higher standard, you’ll keep: ❌ Procrastinating on the hard tasks ❌ Making excuses instead of making moves ❌ Letting distractions kill your momentum Here's why Masculine Accountability is the Ultimate Cheat Code: ✅ You Stop Negotiating with Yourself When you have men in your corner pushing you, you can’t just “take a day off” because you don’t feel like it. You show up and execute—no matter what. ✅ You Move with Higher Standards When you're surrounded by winners, you stop tolerating mediocrity in yourself. Your mindset, habits, and actions all level up. ✅ You Scale Faster with Pressure A great accountability group calls you out when you’re slacking and challenges you to think bigger and execute faster. Pressure creates diamonds. Look… Trying to build a business alone is a slow, painful road. But locking in with a group of high-level men who demand results? 🔥 That’s when you move at warp speed. Find your tribe of killers & make them your ultimate WEAPON is expansion. ⚔ -Ken

I may not have the biggest personal brand out there, but what I've built has created a nice life for myself: - A profitable coaching business that I truly enjoy running - The freedom to experience life in different countries throughout the year - A documentary shot on me by VICE (has nearly 1M views) - A great work-life balance that allows my girlfriend and I to connect throughout the day And my advice to you reading this is simple: In 2025, your personal brand isn’t optional—it’s your biggest asset. If you do it right, it'll attract clients, build trust, and generate consistent income for your Here are a few things I highly recommend you reflect on: 1️⃣ Get Crystal Clear on WHO You Serve You can’t attract everyone—and you don’t need to. But you must define your niche. Know who they are and what they want, and speak directly to their problems, fears, and desires. 2️⃣ Craft an Irresistible Offer Your brand should revolve around a high-value, clear offer. Solve one big problem with your product or service, and price it based on the transformation you deliver (high-ticket is by far the way to go). 3️⃣ Be Consistent with High-Value Content Your content is your sales pitch before you ever speak to a client. But you need to not just create value content... Share actual, real-life stories that connect emotionally and show your expertise. Posting on your stories daily is an incredibly effective way to educate, inspire, and entertain your audience. Then just have a call to action here and there so that you profit from your content. 4️⃣ Show Your Journey Along With Your Results People follow people, not perfection. Share your wins along with your losses, for your struggles make you relatable. I heard this quote years ago that has stuck with me since: "Your mess is your message." Your personal story can inspire others to follow your path, but only if you have the courage to tell it. And LASTLY... 5️⃣ Focus on Relationships Over Followers A follower doesn't do anything for you other than make you think you look cool to others.

Iman Gadzhi is dominating the online space and has built some an incredibly profitable brand for himself. I spoke with him years ago and it's incredible to see how much he's grown since then. In this video, I break down his $100M Personal Branding Playbook and show you what you can learn from it.

When a prospect says, “I’m not sure,” it’s not the end of the conversation—it’s the beginning of a deeper one. Objections aren’t rejections—they’re signals that your prospect needs more clarity or confidence. Here’s how to handle objections like a pro and close more deals: 1️⃣ Acknowledge and Validate When you hear an objection, don’t dismiss it. Show empathy. 💬 Example: Objection: “This seems expensive.” Response: “I totally understand—it’s a big investment, and that’s worth thinking about.” 💡 Acknowledging shows respect and keeps the conversation open. 2️⃣ Dig Into the Real Concern Most objections are surface-level. Ask questions to uncover what’s really holding them back. 👉 “What’s your biggest hesitation about moving forward?” 👉 “Can you tell me more about what you’re feeling unsure about?” 💡 Often, the real issue is fear of failure, lack of trust, or unclear ROI. 3️⃣ Reframe the Objection Turn their concern into an opportunity. 💬 Example: Objection: “I need to think about it.” Response: “I get that—this is an important decision. But let’s make sure you have all the information to think it through. What’s the one thing holding you back right now?” 💡 Reframing shifts the focus from “why not” to “how can we make this work?” 4️⃣ Use Proof and Success Stories Show them they’re not alone and that results are possible. 👉 Share examples of others with similar concerns who achieved success. 👉 Paint a clear picture of the transformation they can expect. 💬 Example: “I had a client who felt the same way, and now they’re making $20K months because they took the leap.” 5️⃣ Make the ROI Crystal Clear Help them see the value outweighs the cost. 👉 Break it down: “If this program helps you land just 2 more clients a month, that’s $10K back in your pocket. Isn’t that worth the investment?” 💡 People buy when they see the return is greater than the risk. Here’s the Bottom Line: Objections aren’t barriers—they’re opportunities to guide your prospect to clarity and confidence. Master this, and you’ll not only close more deals but also build stronger trust with every client.

You may have some resistance when you reach what I typed, but hear me out for a second... The market is not "saturated." Are there a lot of options in the marketplace? Totally. But if you do things correctly, it is very realistic for you to crush it in building a sustainable coaching business. Here are 4 critical pieces of the puzzle that SO many coaching businesses have wrong that if you dial them in, you will absolutely THRIVE... 1️⃣ Dial In Your Irresistible Offer Your offer isn’t just a list of what clients get—it’s the solution to their biggest problems. A great offer: 👉 Targets a specific, high-value problem 👉 Clearly shows the transformation clients will experience 👉 Justifies the price by focusing on results, not features 💡 Example: Don’t sell “8 coaching calls.” Sell “the roadmap to go from $5K months to $20K months in 90 days.” 2️⃣ Master High-Ticket Selling Don’t be afraid to charge premium prices. High-ticket clients value results and are committed to doing the work. To sell effectively: 👉 Focus on the outcome they’ll achieve, not the cost 👉 Use a consultation call to build trust and understand their pain points 👉 Handle objections by highlighting their lifetime value—the long-term ROI of working with you 💡 Remember: High-ticket clients aren’t buying your time; they’re buying speed, clarity, and results. 3️⃣ Use Content That Converts Your content should educate, inspire, and spark curiosity about working with you. Show up consistently and: ✅ Share case studies and success stories ✅ Address objections your audience might have (e.g., “I’m not ready yet”) ✅ Showcase your expertise by teaching small wins they can apply immediately 💡 Pro Tip: End every piece of content with a clear call-to-action (CTA). Example: “DM me ‘RESULTS’ if you want to hit $10K months in your business.” 4️⃣ Focus on Lifetime Client Value (LTV) Acquiring clients is just the start. To maximize your growth: 👉 Deliver a world-class experience so clients stick around or refer others