If you're tired of getting ghosted or shut down on FSBO calls, here’s my full playbook A-Z from first dial to signed listing. FSBO Psychology (Why They Resist) - They want control, to save commission, or had a bad agent experience. - They're not rejecting you, they’re rejecting the pattern — your job is to break it. Cold Call Structure - Open casual: “Hey, saw your home on Zillow — are you the owner?” - Disarm early: “Not calling to pitch…” - Ask: Handling Objections - “We’re not paying commission” → Acknowledge, isolate, then reframe. - “We’re doing it on our own” → Respect it, but offer a second opinion if it meant netting more. - Use: Setting the Appointment - Keep it light: “7–10 mins tops…” - Offer value, not a pitch. - Use micro-agreements: “Would tomorrow after 3 work better?” The Appointment (Quick Breakdown) - Build rapport → set agenda → create the gap → present → close. - Always tie back to their goal: netting more, with less stress. Follow-Up Strategy - Recap text + Loom - Send comps or buyer activity - Reinforce their control — never chase Want the Full A-Z FSBO Training? Message me directly the word "FSBO" & I’ll send it over — includes FULL 30+ minute breakdown & a way to have Chat GPT review your cold calls. The agents winning with FSBOs aren’t winging it...they’re working this process. Let’s go 📞💥 -Alexis