What you need to know about this:

If anyone has an author website that they’re particularly proud of, can you share a link? I’d just like to see some good examples in order to get some ideas for my own page. Thanks in advance!

I need to focus on brand awareness for my latest book. It's been out for about a year. I have a website (www.tedmclyman.com), a mailing list, I'm a frequent podcast guest, and I use LinkedIn and Alignable to build relationships. Is Author Launch a good place to start? What do you recommend?

Google launched Expert Intelligence this week. Readers can now quiz their purchased books, generate infographics, and keep talking to the content after the last page. Penguin Random House is cautiously in. Self-published authors are watching from the sidelines. I spent Wednesday in an Expert Scale AI onboarding, exploring how authors position themselves when AI does not just recommend books - it intermediates them. Here is the shift nobody is talking about. We have spent a decade optimizing for discoverability. Keywords, algorithms, platform reach. The new game is returnability. When a reader can query your book through Gemini, the question is not whether they found you. It is whether they come back to you - not the AI summary, not the chatbot - for the next insight. The authors who win will not be the ones with the best SEO. They will be the ones with the strongest voice, because voice is the only thing AI cannot replicate at scale. Platform attention makes you visible. It does not make you known. What happens to your business when your books and content becomes conversational?

I wish I'd found you sooner! I published my latest book, "Confessions of a Reformed Financial Advisor (Yep, It's Mostly BS)" late last year. My thing is money behavior, not the nitty-gritty of finance. I've worked with both traditional and hybrid publishers before. This book is my first self-published KDP adventure. I've gained a lot of knowledge, and I'm now concentrating on how to sell and market it. Happy to be here! I look forward to interacting, building relationships, and sharing the good, the bad, and the ugly about non-fiction self-publishing. My author site: www.tedmclyman.com