One more point I'd like to make on this, but I think your instinct is right here, Jeff. We need to stop putting the onus on the people that are in need of help, and put that on the shoulders of the men around that guy. When you're feeling overwhelmed the last thing you're ever going to feel is motivation to reach out and open up to someone when you've never done that before. But moving that onus isn't going to work on its own. We need tools. Tips and tricks to help ease the ick a bit. Simple shit. Like "name it to tame it." One thing that makes tough conversations SOOOOO much easier, is sitting side by side, not face-to-face. Don't go out to a coffee shop or a pub, instead grab a coffee to go and go sit on a log at the beach (my favourite) or go for a walk, or a drive. Some of the biggest, deepest talks me and my wife have are in the car. Do the "no really" thing... If you've decided to reach out and help a buddy, and you muster up all the gumption and sit beside him on the tailgate and drop a, "soooooo, how you doing?" and he throws back a "good... yeah, everything's fine.". Let him know you're looking for the real shit, "No seriously though, how are you ACTUALLY doing...". It lands very differently. Connect before digging in... go out and do something together for a bit before you open the talk, have some laughs... go to an axe throwing place... ask to help work on the shed or stack firewood or something... just some easy connection before you try and crack the nut goes a long way. Share what you're seeing, not your psychological assessment. "You've been really quiet lately" or, "you haven't come to the last few game nights"... as opposed to "you seem like you're really depressed". Diagnosis is a great way to shut people down. But yeah, I think having a few tangible do's and don'ts to suggest can be super helpful. I know I've leaned heavy on those kind of things I've been given from therapists.