How to Build a Professional Athlete Media Kit (Step-by-Step)
Athletes, if you want NIL deals, you must have a media kit. This is the document brands, agents, and even college coaches look at to decide: - if you’re professional - if you’re brand-safe - if you understand your value - if they should work with you Most athletes don’t have one. YOU will. Here’s the exact template to follow: 1️⃣ PAGE 1 — YOUR COVER PAGE This is your first impression. Include: - A high-quality action photo - Your name - Sport + position - Graduation year - School - Social media @handles - Contact email Example layout: 📸 Big image of you NAME | SPORT | SCHOOL IG: @handle | TikTok: @handle 📩 Email for partnerships Tip: Keep it clean, bold, and simple. 2️⃣ PAGE 2 — YOUR ATHLETE BIO This is NOT your “life story.” It’s a brand snapshot. Write 3–5 sentences including: - Who you are - What makes you unique - Your athletic achievements - Your values or what you stand for - Your long-term goals Example: “I’m a Class of 2026 RB with 1,250 rushing yards last season. I’m known for speed, leadership, and discipline. My goal is to inspire younger athletes through consistency and work ethic.” Tip: Brands love athletes with identity and direction. 3️⃣ PAGE 3 — ATHLETIC STATS & ACCOMPLISHMENTS Keep it factual and easy to scan. Include: - Height, weight, position - Key stats (PRs, rankings, wins, averages, etc.) - Awards (All-State, MVP, Captain, etc.) - GPA (if it’s strong) - Team accomplishments Tip: Use bullet points. Make it clean. 4️⃣ PAGE 4 — SOCIAL MEDIA ANALYTICS This is one of the MOST important sections. Include: - Instagram followers - TikTok followers - YouTube subscribers (if applicable) - Engagement rate (IG: take your last 3 posts + average likes/comments ÷ followers x 100) - Average views per reel/video - Audience demographics (age, gender, location) Tip: Brands care more about engagement than follower count. 5️⃣ PAGE 5 — PAST NIL PARTNERSHIPS (If you have them)