it's been a long wait since Alex's book launch but today this box finally reached me and I am so pumped up to take out every single thing out of these 12 playbooks and scale my business... and also help my clients at a much higher level💪 But the first thing I am doing is digitalizing them, as I don't want to miss reading them out even while I am on a vacation. I can also give them to my clients Did you guys get these yet?

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Hi, I'm new in this community and hope to be able to help and be helped to grow knowledge around paid ads. 🙏😉

Let’s be honest… You built a funnel. You set up the emails. You even ran some ads. But the leads were cold. The conversions were low. The revenue? Meh. If that’s you don’t worry, you’re not alone. Because a pretty funnel isn’t enough. You need a strategy-backed system that actually converts. Let me break it down for you 👇 🔹 STEP 1: Foundation First This is where most business owners go wrong. ✅ Know your audience’s deep pain points (not just age/location) ✅ Build an irresistible lead magnet ✅ Have ONE funnel goal (leads? sales? bookings?) ✅ Plan the entire customer journey from first click to purchase 📌 You’re not selling a product. You’re selling transformation. 🔹 STEP 2: Follow the Proven Funnel Flow TOFU → MOFU → BOFU ✅ TOFU (Top of Funnel) = Awareness → Reels, lead magnets, free tools. Grab attention + emails. ✅ MOFU (Middle of Funnel) = Trust → Use email automation to educate, nurture & break objections. ✅ BOFU (Bottom of Funnel) = Decision → Offer + urgency + testimonials = conversions. And don’t forget: Post-purchase = upsells + re-engagement = retention. 🔹 STEP 3: Automate Everything That Matters 💌 Email Automation: • Welcome sequence • Problem-aware education • Offer sequence • Re-engagement campaigns 🔁 Use conditional logic: • If they click → tag them • If they buy → shift them • If they don’t → follow up You’re not just emailing. You’re automating outcomes. 🔹 STEP 4: CRM = Your Business Brain A proper CRM lets you: ✅ Tag and track leads by behavior ✅ Schedule follow-ups ✅ Personalize outreach ✅ Know EXACTLY who’s hot and ready to buy No more scattered spreadsheets. Just clean, smart lead management. 🔹 STEP 5: Focus on Metrics That Move the Needle It’s not about how pretty your funnel looks, it’s about performance: 📈 Conversion rate 💰 Cost per lead ⏳ Time to sale 📧 Email open/click rates 🤝 ROI & customer lifetime value What you measure, you improve. 🔹 STEP 6: Test. Optimize. Scale. Your funnel is not “set it and forget it.” ✅ A/B test copy and CTAs