Why you can't lock in on your business
You can't focus because there's no deadline. Let me explain. You sit down to work. No pressure. No timer. Just "I'll get it done whenever." And what happens? You spend 3 hours on something that should've taken 30 minutes. Because there's no urgency. No fire under your fucking ass. Here's the fix: Set a deadline. Even if it's fake. This is called Parkinson's Law: work expands to fill the time you give it. Give yourself a week to write a script? It'll take a week. Give yourself an hour? You'll get it done in an hour. Why? Because deadlines activate your sympathetic nervous system. That's the part of your brain that kicks in during stress... in other words, your "fight-or-flight". It sharpens your focus. Kills distractions. Forces you to lock in. Without a deadline, your brain has no reason to take the work seriously. So it doesn't. But the second you set a timer? Your brain activates the SNS. "Oh shit, we don't got time." So here's what you do: Next time you sit down to work, set a timer. 30 minutes. 1 hour. Whatever. And tell yourself: "I'm getting this done before the timer goes off." No extensions. No "just 5 more minutes." When the timer starts, you work. When it ends, you're done. That's it. Stop giving yourself all the time in the world. Because when you do, you'll waste all of it. Set the deadline. Create the pressure. And watch how fast you work. Parkinson's Law, bro. Use it.