Hey everyone, I’ve been in Spain the past couple of weeks with the Morningside team. We ran a 10-day Leadership Retreat with a villa in the hills, strategy whiteboards, late-night convos, paddle matches, and some of the most productive work we’ve done all year. We came here to ask ourselves the big questions: - What are we really building? - What’s the actual endgame? - And how do we reverse-engineer that with focus and intent? Because lately… we’d started to notice something. Too many ideas. Too many distractions. Too many “coulds” pulling us away from the “should.” So the theme became clear: Less is more. Sometimes you just need to be in a room together, face-to-face, swimming between sessions, eating late dinners, having the kind of raw, honest conversations that remind you why and what you’re building in the first place. When AI is exploding, new platforms pop up every week, and every LinkedIn scroll hits you with “this new opportunity” or “this next big thing,” it’s easy to feel like you’re missing out. But if you’re always chasing the next thing, you never build THE thing. Alex Hormozi calls it the “woman in the red dress”, being that tempting distraction pulling you off your mission. In AI, in business, in life... they’re everywhere right now. But here’s what we’re reminding ourselves of at Morningside: You don’t win by chasing the new thing and changing paths all the time. You win by doing more of what works, better. So if you’re building something right now, lock in. Even when it’s boring. Even when it feels slow. Even when everything else looks shinier. Because long-term games require short-term focus. And right now, more than ever, focus is the edge. I'll be back soon with more updates on where we’re headed next. Let’s go. Liam 💪🏼