💡 The Context Problem Everyone Misses
Let's talk about why your AI outputs often feel generic, slightly wrong, or like they're written for someone else's business. It's not the AI's fault. It's not even your prompting. It's simpler than that: You haven't told the AI who you are. The conversation you're not having When you hire a human assistant, you don't just hand them tasks on day one. You spend time explaining your business, your voice, your clients, your preferences. You give them context about how you operate. But with AI, most people skip this entirely. They jump straight to: "Write me a social media post" or "Draft this email" without establishing any foundation. The AI doesn't know you run a coaching business for recovering perfectionists. It doesn't know your clients are primarily women in their 40s feeling stuck in corporate jobs. It doesn't know you value straight talk over corporate speak. So it gives you generic business advice in generic business language. What context actually means Context is everything the AI needs to know about you, your business, and your audience before it can give you truly useful output. Real example: Marcus asked AI to write a LinkedIn post about productivity. He got back something that sounded like it came from a Fortune 500 CEO talking to shareholders. Completely wrong tone for his audience of solo freelancers. He tried again, but this time he started with: "I help freelance designers who are drowning in client work and have no time for their own projects. I talk to them like a friend who's been there, not a productivity guru. Write a LinkedIn post about..." The output was immediately better. Not perfect, but actually usable. Same AI, completely different result, because of context. The three types of context you're missing ✅ Who you are: Your role, your business model, your approach, your personality ✅ Who they are: Your audience's situation, their problems, what keeps them up at night ✅ What you want: The outcome, the feeling, the action you're trying to drive