Susan mentioned this talk on stress during her session with Brenda: (such a great talk) https://www.ted.com/talks/kelly_mcgonigal_how_to_make_stress_your_friend?referrer=playlist-talks_to_help_you_manage_stres&autoplay=true

I was going through the notes of the session you (Susan) did with Brenda - there were some great pointers to marketing - almost a coaching session - e.g. what is your business mission? What is your super power? What would you say on a podcast - (your journey), What is your epilogue - the happy part of your story? I think there was also mention of narrowing down the target client group (avatar) - I thought 3 things were mentioned but I only noted - who specifically are you aiming to help and what is the very specific issue you can help with? What was the third? My coach supervisor brings me back to this kind of conversation over and over and says the time is gone when you can a generalist - he says we now need a narrow niche in order to create consistent messaging and branding and he always says to simply source from personal experience and also what is enjoyable. So interested to explore this further and I guess it would be useful for everyone to learn more.