Aaaagh! I've done it! Changed the title of this group so it's more aligned with where we are going. The best way to get something done is to start. It will be messy. You'll make mistakes. But you'll learn along the way. Then you'll pivot. You'll break free of your old assumptions and you'll begin to become fully you.

This topic came up on our Healing Trauma Through Hypnosis call this evening. I thought I'd share it with you. There are some great takeaways when we help our clients move into phase three.

📅 Live Masterclass | Wednesday 10th Dec | 7–9PM You already know what happens in January: Clients rush to change… but don't know who is there to help them, unless you make sure you are top of mind when they think of New Year's Resolutions. This masterclass is your chance to get ahead of the rush. Before the diets. Before the gym memberships. Before the overwhelm. You’ll learn how to: ✨ Attract resolution-driven clients before January even begins ✨ Position yourself as the go-to expert in your niche ✨ Build a simple campaign that fills your diary for Q1 2026 This isn’t about “new year, new you.” This is new year, booked YOU. 🔥 Come curious. Leave with a plan. Let’s make 2026 your most profitable start yet. — Susan

Susan mentioned this talk on stress during her session with Brenda: (such a great talk) https://www.ted.com/talks/kelly_mcgonigal_how_to_make_stress_your_friend?referrer=playlist-talks_to_help_you_manage_stres&autoplay=true

I was going through the notes of the session you (Susan) did with Brenda - there were some great pointers to marketing - almost a coaching session - e.g. what is your business mission? What is your super power? What would you say on a podcast - (your journey), What is your epilogue - the happy part of your story? I think there was also mention of narrowing down the target client group (avatar) - I thought 3 things were mentioned but I only noted - who specifically are you aiming to help and what is the very specific issue you can help with? What was the third? My coach supervisor brings me back to this kind of conversation over and over and says the time is gone when you can a generalist - he says we now need a narrow niche in order to create consistent messaging and branding and he always says to simply source from personal experience and also what is enjoyable. So interested to explore this further and I guess it would be useful for everyone to learn more.