This week on AI Friday, we built a ChatGPT business page live, step by step. Business pages launched on Wednesday. By Friday, our community was setting them up. That’s what being early looks like. We went through every step together: - Find your business, or create it from scratch - Connect the website you use everywhere else (Google, Instagram, Facebook) - Add the TXT record to your domain so ChatGPT can verify you own it - Use the Claude browser extension to add the DNS record for you - Pick the right category (mortgage lender, not loan broker) - Have AI deep-research your business and write your description and product list 🪪 Verify your identity with Persona (tip: use your EIN, not your Social Security number) And the part that tells you everything: right after you create your page, step 2 is a $500 ad credit to start running ChatGPT Ads. OpenAI built business pages and ads to work together. If you’re in the ads beta, set your page up on the same account. This page becomes the source of truth AI uses to recommend you. Your products, your services, who you help and where. So you don’t want ChatGPT scraping random information and guessing. Working at a bank or a retail lender? Talk to your compliance and IT teams before you connect anything.

🚨 This week on the Loan Officer Breakfast Club, Chris broke down the biggest shift in consumer direct we’re likely to see this decade. ChatGPT went from 451 million prompts a week to 2.6 billion in one year. At the same time, financial services calls from Google Business Profiles are down 60% year over year. And on November 10th, ChatGPT launched business pages. 🔥 We covered: ✅ The 3 parts of a ChatGPT business page: your profile, your analytics hub, and an AI agent ✅ How to claim and verify your page (domain code + identity check) ✅ Why the AI agent isn’t live for mortgage yet, and what it will do when it is ✅ Using “discovery topics” to see what people are searching for, so you know exactly what content to create ✅ How business pages are set to connect with ChatGPT Ads ✅ Why you shouldn’t drop Google. More is more. Do both. And here’s the real opportunity. Most top producing agents in your market don’t know this exists yet. Be the first lender to tell them. Just stay in the right box. You’re not their marketing person. You’re the lender who closes on time and sends referrals back. The business page is just the reason to start the conversation.

Is there a class today at noon?

How to use a ChatGPT prompt to find qualified real estate agents in your market every Friday on autopilot - with their cell phone, email, social profiles, Google ratings, and personalized talking points delivered straight into your CRM. No manual searching. No list buying. The power dialer setup that makes sure you’re only calling people who already opened your emails or clicked your links - turning cold outreach into something a lot closer to a warm call, because they already know your name. The sideways sales letter strategy: why your subject line is designed to be read over time, not just once - so when an agent finally searches your name, they see 6 months of stacked value sitting right there in their inbox. How to get AI to write your prompt for you first, then use that prompt to build your entire email sequence - a middle step that dramatically improves the quality of your output every time. The crescendo: Chris told ChatGPT Work to open the CRM, create the workflow, and load all the emails into the sequence on a Tuesday 2pm send schedule. ChatGPT opened its own browser in the cloud, logged into the CRM, and did it. Chris didn’t click a single button inside the system. Big announcement: Connection Incorporated has been approved as a managed services partner with OpenAI for ChatGPT Ads in the mortgage space. First mortgage ads expected to go live next week. AI now sits between you and procrastination. You just have to ask.

Is there a class today at noon?