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Owned by Steph

For women 45+ ready to create more time, space & breathing room for themselves — one small step at a time. 💛

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26 contributions to The Threads Collective
🌞 Good Morning, Academy Fam! 🌞
Happy 8th September! 🧵🔥💬 Today's reminder... You don't need a massive audience to get noticed on Threads. You need a reason for people to remember YOU. ✨ Motivation: Small creators can grow surprisingly quickly on Threads. You don't need: ❌ 100,000 followers ❌ A perfectly polished brand ❌ Professional photos every day ❌ Years of experience ❌ To pretend you're some marketing guru 😂 Threads gives smaller creators an opportunity because conversations can travel far beyond your existing audience. But there's something that can make a HUGE difference... YOUR PERSONALITY. 🧠 Tip: Let people hear YOUR voice in your content. If every post sounds like: "Here are five strategies to optimise your digital marketing performance..." You might technically be providing value... But it can also sound like a PowerPoint presentation escaped onto Threads. 😂 Instead, write how you actually communicate. Use: 😂 Your humour 💭 Your opinions 📖 Your experiences ❤️ Your personality 🔥 Your frustrations 🎯 Your beliefs 🗣️ The phrases you naturally use You don't need everyone to like your personality. You need the RIGHT people to connect with it. Try the: KNOWLEDGE + EXPERIENCE + PERSONALITY = YOU™ Plenty of creators can teach the same topic. But nobody can combine your knowledge, experiences and personality in exactly the same way. That's your advantage. ✅ Today's Action: Create ONE Thread in your real voice today. Before posting it, ask yourself: "Would I actually say this in a conversation?" If the answer is no... Rewrite it. Make it sound more like YOU. For example: Instead of: ❌ "Entrepreneurs should maintain consistency despite fluctuations in engagement." Try: ✅ "Some days your content flies. Other days you wonder if Threads has hidden your account in a cupboard somewhere. 😂 Keep showing up." Same message. Much more personality. 🔥 BONUS TIP: Try the: VOICE NOTE TEST™ 🎙️ Imagine you're sending a voice note to a friend explaining your idea. How would you say it?
🌞 Good Morning, Academy Fam! 🌞
3 likes • 20h
The “would I actually say this in a conversation?” test is such a good one. 👏 I think it’s very easy to sit down to write content and suddenly start sounding like a completely different person 😂 And I agree about AI too — brilliant for helping organise your thoughts, but the personality, opinions and little quirks still need to be yours.
2 likes • 15h
@Darren Kew totally and no one will buy from a person sounding like AI.
🌞 Good Morning, Academy Fam! 🌞
Happy 6th September! 🧵💬🔥 Today's reminder... Threads growth rarely comes from ONE amazing day. It comes from what you keep doing EVERY day. ✨ Motivation: Threads growth can compound over time. One post starts a conversation. One comment gets someone curious. One reply leads to a profile visit. One profile visit becomes a follower. One follower eventually becomes a subscriber, community member or customer. None of those actions look huge individually... But repeat them consistently and they start adding up. 📈 🧠 Tip: Stay active consistently. Don't use Threads like a noticeboard where you post something and disappear. 😂 Remember: POSTING IS ONLY HALF THE JOB. Spend time: 💬 Replying to comments ❤️ Engaging with other creators 👀 Joining relevant conversations 🤝 Connecting with new people ❓ Asking questions 🔄 Continuing conversations on your own posts Think: POST → ENGAGE → CONNECT → REPEAT™ Threads is built around conversations. So if you want more people interacting with you... Start interacting with THEM. ✅ Today's Action: Set a timer for 20 MINUTES. ⏰ For those 20 minutes: 📱 Don't mindlessly scroll. 🎯 Don't worry about follower numbers. 💰 Don't pitch your offer under every post you see. 😂 Instead, deliberately engage. Try: 5 minutes — Reply to your own comments. 10 minutes — Leave genuine replies on other people's Threads. 5 minutes — Start or continue conversations with people in your niche. That's it. 20 MINUTES OF INTENTIONAL ENGAGEMENT. 🔥 BONUS TIP: Try the: 1 POST → 5 ENGAGEMENTS METHOD™ 🧵 Every time you publish something, engage meaningfully with five other posts. This creates a simple habit: Create something. Then... BECOME PART OF THE CONVERSATION. You don't need to spend your entire day glued to Threads. Small amounts of focused, consistent activity can be far more manageable than randomly scrolling for hours. Drop a 🧵 below once your 20-minute engagement session is complete today! Post consistently. Engage genuinely. Build relationships. Let the small actions compound. 🧵💬📈❤️‍🔥🚀
🌞 Good Morning, Academy Fam! 🌞
2 likes • 3d
This is such a good reminder that you don’t need to live on Threads all day to make it work 😅 I really like the 1 post → 5 engagements idea — simple enough to actually stick to, and far better than disappearing down the scrolling rabbit hole for an hour.
3 likes • 3d
@Darren Kew agree! Happy Sunday 😊❤️
🌞 Good Morning, Academy Fam! 🌞
Happy 5th September! 🧵👀💰 Today's reminder... Before you can make the sale, you first have to earn the ATTENTION. ✨ Motivation: Monetization starts with attention. You could have: 🔥 An amazing product 💰 A brilliant price 🎁 Incredible bonuses 📚 Loads of value 🎯 The perfect solution But if people scroll straight past your content... They'll never discover any of it. On Threads, those first few words matter. Your opening line has ONE job: MAKE THEM WANT TO READ THE NEXT LINE. 🧠 Tip: Spend more time improving your hooks. Instead of: ❌ "Here are some tips for selling digital products..." Try: 🔥 "Your digital product might not be the reason you're getting no sales." Or instead of: ❌ "Let's talk about growing on Threads..." Try: 👀 "I stopped chasing followers on Threads—and my results improved." A stronger opening creates curiosity. Try the: STOP → CURIOSITY → VALUE™ 🧵 STOP: Get their attention. CURIOSITY: Give them a reason to continue. VALUE: Deliver something worth staying for. Simple. ✅ Today's Action: Find ONE weak hook from an old Threads post. Don't change the entire post. Just rewrite the opening. Create 5 different versions: 😩 Problem-based 👀 Curiosity-based 🎯 Outcome-based 🔥 Bold opinion 📖 Story-based Then choose the strongest one. 🔥 BONUS TIP: Start building a: HOOK VAULT™ 🪝📚 Every time you write a hook that performs well, save it. Don't necessarily copy the exact words next time. SAVE THE STRUCTURE. For example: "The reason you're struggling with ___ probably isn't ___." "I stopped doing ___ and started doing ___." "Nobody tells beginners this about ___." "If I had to start ___ again, I'd do this first." "You don't need more ___. You need better ___." Over time, you'll have your own collection of proven opening structures. And remember... Don't use clickbait that promises something your post doesn't deliver. The hook earns the attention. Your content needs to KEEP it. Drop a 🪝 below once you've rewritten today's hook!
🌞 Good Morning, Academy Fam! 🌞
1 like • 4d
This is something I’ve become much more conscious of lately. You can spend ages creating genuinely useful content, but if that first line doesn’t make someone stop, they’ll never actually get to the useful part. 😅 I really like the idea of rewriting just the hook instead of assuming the whole post didn’t work.
0 likes • 3d
@Darren Kew will do, thank you!
🌞 Good Morning, Academy Fam! 🌞
Happy 4th September! 🧵💬❤️‍🔥 Today's reminder... People don't only follow you for what you KNOW. They follow you because of what you've EXPERIENCED. ✨ Motivation: Great Threads accounts feel human. Tips are useful. Education is valuable. But if every post is: "5 ways to..." "3 things you need..." "Here's how to..." Eventually your account can start feeling like an instruction manual. 😂 Your experiences are what make your content different. Because thousands of people can share the same tip... But nobody else has YOUR exact story. 🧠 Tip: Share experiences, not just advice. Instead of: ❌ "Consistency is important when building a business." Try: ✅ "I remember posting for weeks and wondering whether anybody was actually paying attention. Then someone bought from me and told me they'd been quietly following my content for months. That's when I realised consistency isn't always about immediate engagement." Same lesson. Completely different connection. Try the: EXPERIENCE → LESSON → CONVERSATION™ 📖💬 EXPERIENCE: What happened? LESSON: What did it teach you? CONVERSATION: Ask whether your audience has experienced something similar. That's a Threads post. No complicated formula required. ✅ Today's Action: Tell ONE short personal story on Threads today. It could be about: 💰 Your first sale 😩 A mistake you made 🔥 Something that didn't work 🏆 A small win 📱 Starting your account 🤖 Discovering AI 👀 A moment you nearly gave up 💡 Something you wish you'd known earlier It doesn't need to be some dramatic life-changing event. ORDINARY EXPERIENCES CAN CREATE EXTRAORDINARY CONNECTION. 🔥 BONUS TIP: Start a: STORY BANK™ 📚 Every time something happens in your business, write down one sentence about it. What happened? How did I feel? What did I learn? Could my audience relate to this? Soon you'll have dozens of real stories you can turn into content. And unlike generic tips... Those stories belong to YOU. Drop a 📖 below once you've shared today's story!
🌞 Good Morning, Academy Fam! 🌞
2 likes • 5d
This really landed with me, Darren. I think it’s so easy to fall into the trap of thinking every post has to teach something, when often it’s the ordinary experiences and the bits we’ve actually lived that people relate to most.
🌞 Good Morning, Academy Fam! 🌞
Happy 3rd September! 🧵📱🔥 Today's reminder... If you want people to remember what you do, you have to be willing to REPEAT yourself. ✨ Motivation: Consistency builds trust. You might feel like you've talked about your niche 100 times. Your audience probably hasn't seen all 100 posts. 😂 People are scrolling quickly. New followers are discovering you. Others might see one post today and not see another for a week. That's why repeating your core message isn't boring. It's BRANDING. 🧠 Tip: Repeat your message often, but change the way you deliver it. If your niche is helping people sell digital products, you could talk about: 💰 Your first sale 📚 Product creation 😩 Why products don't sell 🔥 Low-ticket offers 📱 Promotion strategies ❤️ Your own experiences 🎯 Customer problems 📖 Lessons you've learned Different posts. SAME CORE MESSAGE. Think: REPEAT THE MESSAGE → CHANGE THE ANGLE™ You don't need a completely new identity every week because somebody told you another niche is trending. 😂 Give people a chance to associate YOU with something. ✅ Today's Action: Create one Threads post today that clearly reinforces your niche. Ask yourself: "If someone discovered me through THIS post, would they understand what I talk about?" If the answer is no, make the connection clearer. 🔥 BONUS TIP: Create your own: 3 CORE MESSAGE SYSTEM™ 🧵🎯 Choose three things you want your audience to associate with your brand. For example: 1️⃣ I help beginners create digital products. 2️⃣ I teach simple low-ticket selling. 3️⃣ I show how AI can make the process easier. Now create dozens of different conversations around those three messages. You're not repeating the same post. You're reinforcing what you want to be KNOWN FOR. Drop a 🎯 below once today's niche-focused post is live! Say it. Show it. Repeat it. Become known for it. 🧵🎯❤️‍🔥🚀
🌞 Good Morning, Academy Fam! 🌞
2 likes • 6d
This is something I’ve had to remind myself of too, Darren. When you’ve talked about the same thing several times, it starts to feel repetitive to you — but that doesn’t mean your audience has even seen it once. I really like the idea of narrowing it down to three core messages and finding different ways to talk about them. Makes content creation a lot simpler too! 🙌
1 like • 5d
@Darren Kew as you said it might feel like repetition for us but there are always new people seeing the post for the first time. Happy Friday Darren ❤️
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Steph van der Merwe
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@stephvdmerwe
I am a married fur mama 🐾 | Creating more time and breathing room for myself and helping women 45+ to do the same.

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Joined Aug 11, 2026
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