On my YouTube, I normally get pretty slow views. If I do get a hundred views on one of my longer-form videos, like 10 to 15-minute videos, it pretty much stops at 100 views. In one of his most recent videos, he said we should be posting longer-form videos, so I created a video that was an hour long, and it has grown so quickly. It's been progressively getting more and more views, a lot quicker than all my other ones. It's a video that talks about one video with all the answers on how to get started with your wardrobe and having a closet full of clothes that you love. I seriously thought Omar was crazy, but I think it's actually working.

Sat down with Calum Johnson in New York and talked about why YouTube is the platform creators should go all-in on this year. Calum shared how one simple title and thumbnail change took his video from 60 views to over 900,000, why every creator is just one experiment away from a breakthrough, and how he turned three years of grinding into a thriving media business. DON'T SLEEP 🚀

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Seriously, my personal business is changed forever because of this conversation. Alicia is ABSOLUTELY Brilliant. And is changing the game when it comes to the use of AI. TAP IN