Did you know that books have seasonality? 📚
One thing I’ve noticed after publishing multiple books 📚 over the years is that sales often start to climb in the fall and winter months… and then soften a bit during spring and summer. And honestly, it makes sense. When the weather gets colder, people spend more time indoors, scroll online more, listen to more audiobooks during commutes, and look for ways to learn, escape, or improve themselves. Meanwhile, spring and summer tend to shift attention toward vacations, outdoor activities, family events, and just being out living life. Even major retailers plan around this behavior. The publishing industry sees strong momentum during: ➡️ Back-to-school season ➡️ Q4 holiday shopping ➡️ New Year “new me” self-improvement season That’s why it’s important not to panic if your sales dip a little during warmer months. A slower season doesn’t automatically mean your book is failing. This is actually a GREAT time to: - Build your catalog - Improve your listings - Gather reviews - Optimize your keywords - Prepare for stronger Q4 traffic later in the year Think of it like planting seeds before the busy shopping season arrives. 🌱 Now I’m curious… Have you personally noticed certain times of year where you buy or read more books? Or do your habits stay the same year-round?