Ready, fire, aim flips the traditional approach of "ready, aim, fire" and is often used in entrepreneurship and business to emphasize speed, action, and iteration over perfection. Here's why it's often considered better in fast-moving environments: Speed beats perfection In business, waiting too long to "aim" can mean missing the opportunity. “Fire” early, then adjust. It's better to launch a good product fast than a perfect one too late. You learn faster by doing real feedback only comes after you take action. You can plan and aim forever, but nothing teaches you like pulling the trigger and seeing what happens. Perfection leads to procrastination People get stuck in planning mode, tweaking endlessly, and never launching. "Fire" forces momentum and breaks paralysis. Course correction is easier once you're moving You can’t steer a parked car. Similarly, in business or life, once you fire, you can adjust your aim based on real results. “Ready, fire, aim” works because it encourages imperfect action, rapid feedback, and flexible adjustment the core of innovation and progress. How long does it take you to "Pull the trigger"?