But most people have no idea how it works. 🤔 To fix that? (After making $15M+ with cold email) Here’s a breakdown of how to build your first email machine: 1️⃣ Setup - To send emails, you’ll need mailboxes attached to a domain, which will use a server. - Buy secondary domains from GoDaddy & use EasyDmarc to configure DNS Records (proves ownership). - Get Google & Microsoft mailboxes and use a warming tool (Instantly, Warmy) to establish them. 🔥 - You also must create & install a CTD from your sending tool. 2️⃣ Leads- You need a list of people who need/want what you sell. - The best way is with a database (like Apollo) that has regularly updated emails. 📊 - Set filters to target your ICP, then copy Apollo’s URL into TrustedLeads. - Use MillionVerifier to check email quality (remove bad ones & put risky ones in a separate campaign). 3️⃣ Copy - Everything else is worthless if your email copy doesn’t get replies. 📝 - Asking a short question in the subject line (“Got Ads?”) gets it opened, but getting it read is another story. - You must explain your offer, credibility/social proof, & the value of replying in under 6 lines. - Don’t ask for a call—just ask to send over more information. 💡 4️⃣ Sending -The final step is to get your emails into your prospect’s inbox. - Use a tool (Instantly) to personalize the first line of the email for better replies. ✍️ - Constantly split test your offer/CTA to increase results over time. - Use AI to manage a central Unibox for leads (don’t forward to a mailbox).