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Scroll Stopping Creative

191 members • $55/month

12 contributions to Scroll Stopping Creative
Recycling Old Creatives
Hey all, I am thinking of recycling some of my old backgrounds from the only campaign in my dreary history of Meta ads where I actually made some half-decent sales. Admittedly, this was pre-Andromeda. I have run these backgrounds through Gemini & he adapted them to better match the new book covers. What say you? (Note: added in a couple more) Thanks.
Recycling Old Creatives
0 likes • 7d
I love the guy and the text, but not all the books at the bottom. They are too busy and distracting, plus on the third one they are encroaching on his face. I find myself trying to figure out what is going on at the bottom instead of focusing on the important part at the top. But I'm no expert, this is just my $0.02.
1 like • 6d
@Justan Autor I see you've added a few more. The one with the ARC review text at the top doesn't do anything for me and I would scroll right past it. The man's face is much more interesting and the short punchy text is easier to read.
When ads don't work, it's usually not the ad
When ads don't work, most authors assume it's an advertising problem. Usually it isn't. It's an agreement problem. Your whole chain has to agree: Reader Magnet, Facebook Ad, Email Drip, Blurb, Series. Same voice. Same vibe. Same promise. If your ad is funny and snarky but your book opens dark and brooding, the reader feels the mismatch even if they can't name it. And they leave. Synergy is what makes selling feel easy. Which link in that chain is your weakest right now: magnet, ad, email, blurb, or series? Drop the one word. Let's troubleshoot together.
1 like • 7d
@Paola M I wonder what the statistics are for people who sign up for freebies actually turning into paying clients in any industry. When I was a photographer, it was pitifully low. Everyone wanted a free pet portrait session but they didn't want to pay for the photos. Authors getting ARC signups from Facebook groups are lucky to get a 15% review rate. I don't know, but your numbers might actually be good.
Where are your spoons going this week?
Real talk for the middle of the week. You have a limited number of spoons in a day. Energy units. And the publishing world will happily eat every one of them with drama, doom-scrolling, and arguments that change nothing. Choose where your spoons go. The author who guards her energy and quietly gets the work done will outlast the one who burns out winning internet fights. Keep your head down. Get stuff done. What is stealing your spoons this week? Name it here. Sometimes saying it out loud is how you take the energy back.
5 likes • 11d
Political doom-scrolling. It's hard not to feel like the world is on fire. But watching the Scots play bagpipes and sing The Bonnie Banks of Loch Lomond in Boston for the World Cup helps. 🤣
0 likes • 11d
@Tj Muir I saw one Bostonian asking if they don't have water in Scotland. lol
Most sales happen before chapter one
Here's a hard truth I wish someone had grabbed me by the shoulders and told me years ago. Most sales are won or lost before a reader ever reaches Chapter One. Your cover, title, series name, and blurb are doing the selling while you sleep. Quick exercise: open Amazon, pull up the Top 100 in your category, and just look. What colors repeat? What mood? What promise do those covers make in half a second? That pattern is your reader telling you exactly what they want. Drop your genre in the comments plus one thing you notice the top covers all have in common. Let's crowdsource the patterns.
1 like • 11d
Contemporary cowboy romance. Cover style seems to be changing rapidly. When the K-lytics report came out last fall, he was seeing an overwhelming number of high key photos of couples embracing. Fast forward 8 months and most of the top 100 are illustrated.
Week 6 Canva Templates
https://canva.link/hdi3gnj7ictf66f Square 1:1 (1080 X 1080) https://canva.link/0oh7s6gxmkas25d 4:5 Feed (1080 X 1350) https://canva.link/fcp2uzn2yaq6bj6 9:16 Stories and Reels (1080 X 1920) Use it to check your image, move the text around, etc. Just copy this to your Canva. When you open it, you can hit duplicate image so the original sizer isn't modified directly
Week 6 Canva Templates
0 likes • 17d
Thank you
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Sloane Evans
3
44points to level up
@sloane-evans-6103
Contemporary cowboy romance

Active 60m ago
Joined Apr 6, 2026
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