(Comment "METRICS" below and I'll send you the training) Do you want our secret weapon? The exact framework we've used to scale multiple coaching businesses to 7 figures. And it works whether you're at $2K or $20K per month. My business partner Dave recorded a video breaking down the entire system. In the video… You’ll see the marketing & sales metrics that give you COMPLETE control over growing a highly profitable coaching business. No guesswork… With this doc you’ll know which data-driven decisions actually move the needle. Because most coaches are flying blind... - They blame their offer when it's actually their close rate - They pour money into ads when capacity is the real problem - They optimise the wrong metrics while profits leak from hidden costs This framework fixes ALL of that. With this system, you'll: - Diagnose your actual constraints (not what you think they are) - Track the 20% of metrics that drive 80% of growth - Know exactly what to fix next in your business - Scale with predictability instead of hope - Make profit-focused decisions every month We've used this to generate millions, and now we're giving it away. The training is 15 minutes long and includes the exact methodology we use. This is a training normally only available to our private clients who pay $20k to work with us. BUT… Comment below with "METRICS" and I'll send it your way via DM. Let’s goooo!

I remember the exact moment I realised my triggers were controlling me. I was at university. After months of pursuing this girl I really wanted to be with... It finally happened! Then one morning, she lovingly put her hand on me. That's all it took. And I bolted My mind started racing: "She wants to get married" "This is moving too fast" "I need to get out" But the real issue? My childhood fear of abandonment was running the show. And this stemmed from a specific incident where we lost my sister on a train. The point is: Your triggers might not come from some massive trauma. They build up slowly. Quietly. Over years. And they affect EVERYTHING… Especially when it comes to relationships: * How you communicate * Who you trust * How you repair after arguments But there's a way to break free. I just recorded a new YouTube video showing exactly how to stop getting triggered and break these emotional patterns. In this video, I break down: > How to identify your specific triggers > A simple test to recognise your patterns > The exact method to reframe your internal dialogue > A science-backed breathing protocol that works anywhere > Why emotional regulation isn't just for babies Plus, I share a fascinating “treadmill test” that shows how your thoughts physically affect your body. >>> WATCH NOW: How To Break Free From Your Triggers Breaking free from your triggers starts with awareness… Because if you're unaware of your patterns, there's nothing you can do to change them.

During yesterday's Expert Coach Accelerator call we were talking about morning routines. One of the members mentioned how she meditates for 40 minutes before bed AND again when she wakes up. I had to stop her right there. Here's why: Your morning energy is PRECIOUS. And while everyone bangs on about meditation... Starting your day in ultra-calm mode might not serve you… Especially as a coach who needs ENERGY to serve clients… YOU are your first client, after all. In fact... I recently did a 7-day experiment to prove how morning choices have a massive impact on the rest of your day. Fair warning: This got dark real quick... Because instead of my usual routine, I: * Scrolled my phone for an hour * Watched p*rn * Ate pure garbage * Skipped the gym * Talked shit to myself all day I couldn't even make it through the full week. By day 3, I felt so terrible I had to stop. (The things I do for science... ) But it proved something critical: Small morning choices CREATE your day. That's why instead of meditation, I prefer: * Breathwork (it energizes vs calms) * Cold plunge/shower (2 mins = massive ROI) * Movement But that’s just me. And the truth is… The "perfect" routine is the one that fits YOUR life. Got kids? A commute? Your routine will look different than someone with 3 hours free each morning. The key is finding what gives YOU energy. What pushes YOU out of your comfort zone. What serves YOUR goals. Your morning routine doesn't need to be perfect. It just needs to serve your energy. Because your current (or future) clients deserve your best. What's your morning routine?

Apple does something with their pricing which is super smart. And it’s something us coaches can copy to make a lot of cash fast. For example: Ever notice how Apple always has that one ridiculously expensive product? You know... the £2,499 MacBook. The £1,599 iPhone. That £999 monitor stand. (Yes, just the stand lol) Most people look at those prices and think "who the hell would buy that?" But Apple knows exactly what they're doing. And if you're running a coaching business... You need to be doing the same thing. Let me explain... Every coach needs a premium, personalised "diamond" offer. Even if you think nobody will take it. Even if it feels uncomfortable. Even if it seems "stupidly" expensive. Because someone WILL buy it. I promise you. In time, they just will. Here's the thing... The whole point of your "diamond" offer isn't to sell loads of them. It's about having that completely personalised service option. Where everything is one-to-one. Where everything's customised. Where they get YOUR dedicated time and attention. But there's a catch... Your diamond offer can't just be the "gold offer but more expensive." The differentiation needs to be crystal clear. For example... We've got a complete "done for you" service that starts at £50K. Which is peanuts to the RIGHT client. For example, we had one company already spending £250,000 a month on ads... So spending £50k to have someone analyse and optimise every ad for 6 months... That's actually ridiculously cheap. Especially when you consider the returns. I helped them double their sales… From 60 to 120 per month… Taking them from £10m revenue to £20m. Suddenly that £50K fee looks like pocket change, doesn't it? The point is: Not everyone needs your highest tier service. Not everyone can afford it. Not everyone SHOULD buy it. But for the right person... At the right time... It's absolutely worth it. And if you don't have that option available... You're leaving money on the table AND doing a disservice to those clients who genuinely need that level of support.

I’m happy to connect with almost anyone and I’m always open to hearing opportunities or to be offered potential services. I'll be the first to admit that in the past I've connected with people across different platforms and have been guilty of doing it very badly. I still don't always get it right. But someone connected with me recently and it just reminded me of really how not to do it. They help authors with writing, editing and publishing books. They saw I’m in the coaching space and politely connected, letting me know what they do and asking if it’s ok if we connect. Cool. Connection made. Given my background they then asked me if I’ve ever written a book. I let them know that I’ve written and published 3. They then replied with the biggest load of copy and paste generic pitch of their service I think I’ve ever seen: “I am glad to hear you have already written three books. Hope you are working on your fourth book. I would be delighted to help, should you need it I specialise in publishing new and established authors by taking the book from the idea to, during and after launch and promotion. It is a full-stack publishing process. Let's do this properly. A book is a product; you design it, package it and send it to the market, your ideal reader. Publishing is seeing its potential to sell and the steps that help increase it. It is about: a) finding your reader's needs, desires or concerns (it gives you a market) b) shaping the book to satisfy or solve those needs, desires or concerns c) a structure, a plan, and a time frame to work with. The rest comes down to execution. It doesn't matter the genre you write in. The real value is added in the writing and editing stage. Write simply, your way, write honestly and editing would do the rest. Writing, editing and getting published are closely related to and affect each other. Please pin down: ➤ The book's main theme; be as specific as you can ➤ Your ideal reader and how the book benefits them