If you’re struggling to get clients, it’s usually this: 👉🏽 Your offer is too vague Most coaches say: “Online fitness coaching” This doesn’t communicate anything. Inside the course (02.1 Identity Matrix), you build this properly. Start with this: 👉🏽 I help [person] get [result] in [timeframe] Then refine it into your full Identity Statement: 👉🏽 I help [Target Avatar] achieve [Result] using [Your System] so they can stop [Struggle] Example: 👉🏽 help busy professionals lose 5kg in 8 weeks using a structured training system so they stop feeling stuck and inconsistent. If it’s not clear in 3 seconds, it won’t convert. Write your version below. I’ll review and refine it.