Cold Lead To A Closed Client - What YT Won't Tell You
Hope everyone is keeping well! In this post, I will be talking about how we turned a cold lead into a client, and everything in between. This post will cover the ins and outs of how we first got in touch of the lead, how we nurtured the lead, how we build the solution and how we integrated it. I will try to go into as much depth as possible whilst remaining concise. Let's go! So, in the early days of our agency our main method of outreach was cold email and cold calls, we had run multiple cold email campaigns using instantly sending around 250 each day. Later on, we eventually dropped cold email, as the cost of getting high quality leads isn't cheap, and our approach was to just focus on cold calls, and use the money we would have spend on instantly and lead scraping to by subscriptions to low code software so we would be able to build out basic solutions for free, to get experience and testimonials. However, prior to us cutting out email campaigns, we were able to get one interest lead from around 8k cold emails. (That's the reality of cold emails especially in the AI industry) The lead was a marketing and branding agency that specialises in growing other food and beverage startups. Gavin, the founder and director, was interested in our AI services, and wanted to jump on a meeting as he was actually trying to build out an AI tool, and wanted us to check it out, and audit it in some respects. From the cold email saying he was interested in a meeting, we didn't end up having a meeting for multiple months due to various reasons and reschedules. Upon our first conversation on zoom, I gave Gavin my opinions and thoughts on his AI tool, and he liked the idea of us potentially working on this AI tool he was developing. It didn't look so good in terms of us closing him as a paying client, so I explained how we work as an AI agency, and how we build AI solutions that are aimed at interacting with potential leads, and offered him a free AI chatbot for his website - I didn't want to blow this opportunity.