I Studied 500+ Paid Speakers. Hereās Why Most of Them Stay Invisible.
Letās be honest: If youāre charging $5Kā$15K per talk (or want to)⦠and youāre still not booking consistently⦠Itās not your talent. Itās how youāre running your business. After working behind the scenes with 50+ speakers and spending almost 2 years obsessing over the industry, these are the biggest patterns I seeāover and over again: STRATEGY & POSITIONING - šÆ No clear nicheāthey try to be everything to everyone - š Focusing on multiple audiences at once - š§© Messaging is vague and hard to remember - š§Ŗ Building offers before validating demand - š§ Trying to solve every problem for every audience - ⨠Shiny object syndromeāchasing trends instead of establishing authority - š No repeatable system for outreach or visibility SALES & STRUCTURE - š¬ Fear of raising pricesāstill saying yes to $500 gigs that require travel and lodging - š§¾ Not charging for the real time, prep, and emotional energy it takes to deliver - š
Assuming a gig is locked in before the contract is signed - š Not focused on securing recurring corporate deals or longer-term training opportunities - š No clear offer = no urgency = no action - š¼ Doing free gigs without collecting social proof assets (logo, video, testimonial) -If youāre speaking for free, cool. Just donāt do it empty-handed. MARKETING & COMMUNICATION - š£ Talking about themselves instead of the audienceās problem - šŗ Overwhelming planners with long reels, cluttered websites, too many options - š§ Leading with technicalities instead of transformation - š¢ Saying too much instead of making the message land - ā No urgency in their positioningāno reason to act now - ā” Spending money on branding/tools before securing clients (I know $10K speakers still running off Google Sheets!) BRAND & ASSET GAPS - š» Ghosting social proofāno fresh content, no testimonials, no logos - š§± Weak online presence: no clarity, no consistency, no authority - šļø Relying only on referrals with no strategy for growth - š§ No clear destination for decision-makers: āWhat am I hiring you for again?ā