Most community owners miss this completely. By Day 7, the habit of ignoring your notifications is already formed. The decision has already been made, and you did not even know a decision was being made. Here's what actually has to happen inside that window: Day 1 — They need to feel seen. Not welcomed by an automation. Actually seen. A real response. A recognition that they showed up. Day 3 — They need a quick win. One small action that felt good to complete. Not a 20-module course. One thing. Day 5 — They need to see proof. Proof that other real people in this community are getting value. That this is not a ghost town. Feel seen -- Quick win -- See proof. Most owners do one of two things wrong: they do nothing and rely on Skool's defaults. Or they overwhelm new members with a 12-step onboarding sequence and a sales pitch for premium. The window is small. Design it on purpose. This is one piece of the Member Journey Map... The framework that tells you what to build, in what order, for each stage of the member journey. Comment MAP below and I'll send over the free interactive guide that walks through all 5 stages.

Here is what @Rick Tielemans & @Mike Tielemans brought to the Accelerator this month that I have not been able to shake. Your about page is not a welcome mat. It is a doorman. And a good doorman knows exactly who belongs and makes sure those people find their way in. They built their entire about page around eight filters. Each line asks the reader a different version of the same question: is this for you? By the time someone reaches the join button, they have already said yes eight times. The thing that stayed with me: you do not grow MRR by getting more members. You grow it by earning more per member. When someone truly belongs, cancelling does not just mean losing access to content. It means losing a piece of who they are. Can you imagen that your members tattoo your brand across there entire forearm? Wouldn’t that be the greatest goal for all of our communities 😎 First, I am going to find me my Doorman, how about you? 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝘁𝗮𝗹𝗸

I’m opening a simple experiment for Skool owners who want more proof, more practice, and more useful support from people who understand the Skool ecosystem. It is called Skool Skill Swap. 𝗧𝗵𝗲 𝗶𝗱𝗲𝗮 𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗲: You offer one specific skill-based mini-service to another Skool owner. In return, after you deliver the value, they can give you an honest testimonial if it was genuinely useful. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝗳𝗿𝗲𝗲-𝗳𝗼𝗿-𝗮𝗹𝗹 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘁𝗵𝗿𝗲𝗮𝗱. It is a structured exchange space where each person brings a clear skill, helps another Skool owner with one focused result, and receives honest proof for work they actually delivered. 𝗔 𝗹𝗼𝘁 𝗼𝗳 𝗦𝗸𝗼𝗼𝗹 𝗼𝘄𝗻𝗲𝗿𝘀 𝗵𝗮𝘃𝗲 𝗿𝗲𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲. They can help with things like: - Offer clarity - Community onboarding - Engagement rhythm - Landing page feedback - Content hooks - Sales page review - Member activation - Classroom structure - Branding - Tech setup - AI workflows - Launch planning But many people need more testimonials before they feel ready to promote their work more actively. At the same time, Skool owners often need practical help from people who understand the platform, the community model, and the early-stage build process. So this creates a clean exchange: Give useful help. Receive honest proof. Help each other grow. 𝗛𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀 Post one specific thing you can help another Skool owner with. Keep it small, clear, and useful. F̲o̲r̲ ̲e̲x̲a̲m̲p̲l̲e̲:̲ “I’ll review your Skool onboarding flow and give you 5 specific improvements.” “I’ll rewrite your Skool About section so the value is clearer.” “I’ll map a 7-day engagement rhythm for your community.” “I’ll review your offer and give you one clearer positioning angle.” Other Skool owners can then reply or message you if they want to exchange. You both agree on the scope before starting. After the work is delivered, the receiver can give an honest testimonial if the exchange helped. The testimonial should be real, specific, and based on the value received. 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗮𝗴𝗿𝗲𝗲𝗺𝗲𝗻𝘁

What if the sound of a new member joining your community became a normal part of your day? This short B.A.M. (Binaural Affirmation Meditation) is designed to help Skool founders embody the mindset of a thriving community leader. As you listen, you’ll hear the familiar “ka-ching” sound of a new paying member joining, anchoring the feeling of growth, momentum, and impact. Press play, take three minutes, and step into the energy of a founder whose community grows naturally.

𝗗𝗮𝘆 𝟭 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝘀𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗼𝗻𝗲𝘀 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆. The five tasks today give your community structure people can understand in minutes: • a clear promise (so the right people know they belong), • a “Start Here” pin (so nobody feels lost), • a single first action (so new members move instead of lurk), • a weekly anchor (so engagement becomes predictable), • and one evergreen asset (so value is visible even when you are not posting). Do these and the rest of the sprint gets lighter. 𝗧𝗼𝗱𝗮𝘆’𝘀 𝟱 𝘁𝗮𝘀𝗸𝘀 1) Write your 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗣𝗿𝗼𝗺𝗶𝘀𝗲 in one sentence: - “This community helps so you can .” 2) Create (or revisit) your ‘𝗦𝘁𝗮𝗿𝘁 𝗛𝗲𝗿𝗲’ 𝗢𝗿𝗶𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗣𝗶𝗻. 3) Create (or revisit) your 𝗗𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 𝗣𝗶𝗻: one clear first action for new members. 4) Choose your 𝗪𝗲𝗲𝗸𝗹𝘆 𝗔𝗻𝗰𝗵𝗼𝗿: - Name it - Pick the day it happens 5) Create one 𝗘𝘃𝗲𝗿𝗴𝗿𝗲𝗲𝗻 𝗩𝗮𝗹𝘂𝗲 𝗮𝘀𝘀𝗲𝘁 𝘁𝗶𝘁𝗹𝗲 + 𝗼𝘂𝘁𝗹𝗶𝗻𝗲: - Clarity Guide or - Action Framework or - Tool / Template 𝗕𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗘𝗻𝗱 𝗼𝗳 𝗧𝗼𝗱𝗮𝘆 Copy / paste the template and fill it in. ❄️ Tasks Done: _/5 ❄️ Which task I skipped (if any) + why: ❄️ One thing I’ll adjust tomorrow: